Ericsson enables global tennis fans to follow Collector Swedish Open on mobile devices

Ericsson is using its Networked Event platform to enable tennis fans around the world to follow the Collector Swedish Open - which takes place in Båstad, Sweden, from July 13 to 19 - on their mobile devices.

Apps for iOS and Android will enable tennis fans to not only watch the TV broadcast but also switch freely between all courtside cameras at the event.

The Ericsson Networked Event platform gathers data linked to the tournament, stats, records, photos, films, live reporting, and match results to facilitate the creation of apps with an immersive digital experience.

Ericsson Networked Event debuted at the 2015 FIS Nordic World Ski Championships in Falun, Sweden, enabling the creation of apps and supporting the event's official website. The platform takes in all of the data feeds associated with an event, provides context for this information and enables it to be exported via a set of application programming interfaces. App developers can then use this content to create digital experiences to complement the live event. Ericsson will continue to make Networked Event available to support events of all kinds.

Orvar Hurtig, Head of Industry & Society at Ericsson, says: "Ericsson Networked Event creates a great second-screen experience for viewers, leveraging our Multiservice Delivery Platform, M2M Data Management and Mediaroom Reach TV solutions. As a global company, we're particularly proud that we will enable viewers around the world to watch the Collector Swedish Open - regardless of their geographic location."

Taking place at this year's Collector Swedish Open, the Ericsson Executive Media Summit brings together representatives from technology companies, content owners, broadcasters, newspapers and advertisers to share their experiences and challenges. Mobile and digital technologies are rapidly changing users' everyday media consumption habits, the new ways to experience live sporting events being just one example. This change places great demands on the media industry which is facing major challenges - and opportunities.

Participants in this year's Executive Media Summit, which takes place from July 17 to 19, include executives from Google, HBO, BBC, Discovery Networks, MGM, MTG, Walt Disney Co., UEFA, Aftonbladet, China Network Television, Deezer, Fox, and United Screens.