Enhanced Experience | EE Smart Plan Adds Amazon Prime Video, New Gamer’s Data Pass

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EE Smart Plan customers can now choose an Amazon Prime Video subscription Swappable benefit to watch Original TV Shows such as The Grand Tour

New Gamer’s Data Pass Swappable also introduced, allowing customers to play games such as Pokémon Go, Harry Potter: Wizards Unite, FIFA Mobile and stream on Twitch without worrying about the data

EE has announced that its popular Smart Plans just got even better with the addition of two new Swappable benefits – Amazon Prime Video and Gamer’s Data Pass. The two new options are available to new and existing customers – helping them get the most from the UK’s most flexible and personal mobile plans.

Those who choose the Amazon Prime Video Swappable Benefit (worth £5.99 per month) can wave goodbye to tedious train rides and empty evenings with access to movies, original TV shows, live sport and documentaries on the go. Whether customers prefer The Grand Tour, The Boys, Hanna or The Marvelous Mrs Maisel, they’ll never be short of entertainment – or places to watch it, thanks to EE’s award-winning network.

EE has also launched the Gamer’s Data Pass worth £7.99 per month. The Gamer’s Data Pass covers all a customer’s mobile data used on gaming apps: Pokémon Go, Harry Potter: Wizards Unite, FIFA Mobile, Star Wars: Galaxy of Heroes, as well as when streaming on Twitch, all with inclusive data on EE.

Amazon Prime Video and Gamer’s Data Pass come in addition to the existing range of Swappable Benefits which include the BT Sport App HD (with HDR on 5G plans), Music Data Pass, Video Data Pass, and the Roam Further Pass.

Smart Plan customers can choose the Swappable benefit that best suits them at the start of their plan and then swap it for any of the other available benefits as their needs change. All Smart Plan customers get access to at least one Swappable Benefit (two if on a 5G plan) and customers can also choose to purchase any of the benefits as an extra monthly addition should they so wish. Swapping benefits is easy: customers can switch online or via the My EE app.

Edward Goff, Marketing Director at EE, said: “Our Smart Plans have been a real hit with our 4G and 5G customers – providing them with the most flexible and personal mobile plans in the UK. Now we’re making these plans even better by working with a number of the world’s best entertainment providers to ensure customers can enjoy the content they love in more places when on the move.”

In addition to Swappables, EE Smart Plans feature Upgrade Anytime, allowing customers to upgrade their handsets whenever they want and switch to the latest smartphone models before the end of their contract. Those on a select pay monthly Smart Plan bought directly from EE will also benefit from new EE Service Packs at no extra charge, including a customer handset lifetime guarantee and annual device and account MOT, helping to keep customers’ smartphones in tip-top condition.


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