Employee Data 101: How to Improve Recruitment with Data


Employee data is the most powerful weapon in every company’s arsenal. It’s the best source of information for fueling every aspect of your hiring process, from attracting top talent and hiring to onboarding.

This data helps businesses improve their recruiting and hiring decisions and develop better benefits, training programs, and professional development opportunities. Employee data can help your HR department reshape the recruiting process and offer higher value to job seekers.

Modern-day employees prefer employers who allow them to become part of the company culture. They want to know everything about your company, work environment, workforce management, and individual employee development programs that help promote their creativity and productivity.

Employee data can help recruiters acquire top talent by providing essential and accurate information to job seekers. Let’s discuss how you can improve recruitment with data.

Engage new candidates during interviews

Most HR managers and recruiters wrongly assume that newly acquired talent grasps the concept of employee engagement and how it impacts individual personal development. That’s why they ask vague questions that only drive job candidates away.

Instead, you should start an interview by engaging with the candidate right from the start. The best way to accomplish this goal is to ask them about their opinion on what employee engagement is. Once you convey the value of employee engagement to the new candidates, continue by showcasing your current employees’ engagement data.

That should provide your new candidates with social proof of your company’s efficiency and how it compares to the industry benchmark. Presenting new candidates with a highly engaging work environment is an excellent way to attract top talent.

Engage with your talent further by explaining how your company culture encourages the workforce to express their ideas and voice their opinions. Don’t forget to mention your development, learning, and training programs to seal the deal.

Offer an honest review of your company’s strengths and weaknesses

Being open and honest with your recruiting candidates can help a company establish a trustworthy relationship with future employees. You can use promo materials and recruitment ads to picture your company perfectly, but you won’t fool modern job seekers.

They know there’s no such thing as a perfect work environment. Instead of winning them over, you’ll cause new candidates to doubt you and lose trust in you. According to a 2016 study, most job seekers invest time and effort to discover what the new employer is like when changing jobs.

Employee data can help you give new candidates honest answers and provide the insights they need to make an informed decision about working for you. You can share it with the new candidates to show them why your workforce chooses to give its 101% to the company.

More importantly, you can also talk to potential employees about the best ways to improve your work environment. You can also use your social media channels to showcase your company’s greatest achievements and attract new potential employees by sharing your corporate success with the target audience.

Ask them for feedback that you can use to promote new job vacancies. Nothing speaks louder about promoting your business than satisfied employees.

Allocate your budget

Ascertain which recruiting channels attract the most qualified talent by tapping into the power of data-driven recruiting. That should help you increase the quality of hires and spend your recruitment budget more wisely.

Employee data allows your HR department to tap into the power of tangible stats, facts, and figures to fuel their hiring decision-making, from identifying talent and attracting candidates to creating hiring plans.

Increase efficiency and productivity

Recruiters can use employee metrics to track the number of emails they exchange with new candidates to identify the areas where they can expedite the process to save time.

Identify recruitment issues

HR managers can ascertain the best ways to improve the approach to attracting new candidates, such as redesigning the recruiting web page or tweaking interview questions. They can gather data from previous hires to review the application form conversion rates and provide new candidates with better recruitment experiences.


Employee data is key to taking your business to the next level. It allows your HR managers and team leaders to identify strengths and weaknesses in the hiring funnel and present the best solutions for attracting top-class candidates while reducing costs and saving time.

In addition, it can also help you mitigate high new hire turnover and ensure your newly acquired employees understand individual performance expectations, requirements, and job duties. It also helps your hiring managers develop a more effective onboarding process for welcoming new employees into the fold.