du embraces programmable cloud platform with Hewlett Packard Enterprise

du Logo

UAE-based telco ‘du’, from Emirates Integrated Telecommunications Company announced is modernizing and automating its cloud platform working with Hewlett Packard Enterprise to implement a best of breed IT cloud orchestration and automation solution as part of du’s major cloudification initiative.

By moving away from a traditional infrastructure environment to a highly programmable cloud platform, du will gain more efficiency, benefit from enhanced service and operational excellence, and improve time to market of new services. The end-user would see direct benefit through tailored offerings.

“The adoption of a future-proof IT cloud management solution based on open standards has enabled us to achieve our desired level of flexibility in scaling resources efficiently in line with our business needs”, said Saleem AlBlooshi – Chief Infrastructure Officer, Emirates Integrated Telecommunications Company (EITC). “This underscores our ability to swiftly reposition our strategy and investments towards being an agile digital service provider”.

The IT cloud management solution enables streamlined management of hybrid and multi-cloud environments, orchestrates complete end-to-end operations processes, accelerates application delivery, and offers a simplified self-service catalog. HPE is the lead system integrator to design, integrate and manage the rollout of the solution at du.

“The solution has been designed to help du master any cloud, any environment, and any new technology while accelerating time to market for application innovation and avoiding vendor lock-in” said Fabio Fontana, Vice President and Managing Director Middle East, Hewlett Packard Enterprise. “This project confirms our strategic partnership with du and commitment to help du better serve their customers, and we look forward to delivering the next phases of the project.”