In its bid to encourage adoption of data as well as to reward existing data users, Vodafone has launched ‘Double Data’ offer in Mumbai. As part of this offer pre-paid customers availing data recharge via 121 or through the special offers section on the Vodafone website and MyVodafone app, will enjoy double the value of the chosen data pack.
This offer is valid on all Vodafone pre-paid data recharge packs offered in Mumbai starting1st week of August.
Vodafone is the No.1 mobile services provider in Mumbai with a 32% percent revenue share. With 4.8 million data users in Mumbai, out of a total subscriber base of 8.4 million, Vodafone has seen overall data usage in Mumbai growing at 53% percent in the last one year.
Data has been a key contributor to Vodafone’s popularity and growth in Mumbai. The smart phone market in Mumbai is on a continuous ascend, 82 percent of Vodafone’s user base in Mumbai has data enabled handsets.
Elaborating the benefits of the ‘Double Data’ offer, Ishmeet Singh, Business Head- Mumbai, Vodafone India, said, “We are the preferred telecom service provider of Mumbaikars. More than 57% of our subscribers today use mobile internet, primarily for surfing, email, social networking sites, etc. Over the last few quarters both the number of data users as well as the consumption of data per user has significantly risen. This ‘Double Data’ offer is our way of gratifying our valued pre-paid customers for choosing Vodafone as their preferred mobile internet provider. We are offering them double value and encouraging new data users to explore the wonders of the internet using Vodafone’s Faster Smarter, Better 3G service. A host of data packs to cater to various customer categories and usage patterns are being offered. In line with Vodafone’s signature style, we will also be going live with a creative campaign on Vodafone’s ‘Double Data’ initiative, beginning the first week of August.”
The ‘Double Data’ campaign is spread over multiple media channels including TV, radio, digital & on ground initiatives. As a part of an endeavour to engage more closely with channel partners and getting them to don the avatar of Vodafone brand icons, Vodafone Mumbai has introduced a Vodafone Data Premier League contest, which has in built gratification offers for Retailers driving sales of double data offer through the Vodafone’s 121 platform.
Continuing with its endeavour towards improving overall customer experience, Vodafone India invested over Rs 1000 crores in Mumbai circle over FY 2014-15 to strengthen its network by putting up over 950 new 3G sites and expand its retail footprint with the opening of 11 new Vodafone Global Design Stores.
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