Expanding its global product portfolio, China based CUBOT, has selected Kenya’s city of Mombasa to kick off the global launch of its Note S smartphone, on 14 February.
CUBOT’s vision is to put a high-quality smartphone in every pocket, a device packed with features often reserved for premium-priced devices. The new Note S punches above its weight and is unlocked for use anywhere in the world.
The entry-level Android handset is feature-rich and stands out from the crowd thanks to one of four special-edition Africa-inspired case and wallpaper-mask illustrations, conceived by notable African designers.
Launch campaign
In a first for Kenyan TV, the Note S officially launches during the Valentine’s Day special of The Churchill Show, a primetime entertainment programme on the NTV network, hosted by comedian Daniel “Churchill” Ndambuki.
The Note S will be integrated within the running order of The Churchill Show, which is East Africa’s most-watched programme with 1.95 million viewers and a live audience of more than 5,000. Ndambuki’s Facebook page ranks in the top 10 for engagement in Kenya and has over 1.7 million likes.
Simultaneously CUBOT will take-over Kilimall, the nation’s largest online shopping mall, where the Note S is exclusively available. Shoppers will get the chance to win one of 50 handsets for the bargain price of 1 KSh ($0.01 USD) on its Tubargain promotions page.
Specifications
Conceived and engineered for elegance and strength with fast, smooth graphics, the Note S offers high-speed immersive HD-viewing and gaming on a 5.5” anti-oil and fingerprint toughened screen that remains vivid in bright conditions.
It boasts an 8MP camera with blue-membrane lens and super-bright flash for low-light imagery, plus a 5MP front-facing camera for sharp selfies.
Users can do more for longer with this mobile powerhouse thanks to a high-capacity battery and Cheetah software.
CUBOT vice president, Richard Meng, says: “We selected Kenya for our launch because it represents a global audience of people who demand a quality smartphone that is feature-packed and affordable. The Africa-inspired designs are a mark of individuality for the Note S and demonstrate our commitment to the region.”
The CUBOT Note S RRP is £64.99 and will be on-sale exclusively at www.kilimall.co.ke, prior to an Amazon roll-out to selected worldwide markets.
CUBOT manufactures and markets premium-design smartphones, wearables and accessories that are high-performance, high quality, available at selected retailers including Amazon and ship with a 12-month warranty as standard.
Its smartphones are available in Europe, Africa, USA, South America, Saudi Arabia and Russia on GSM, CDMA, TD-SCDMA, WCDMA, and LTE (4G).
CUBOT is one of China’s – fast-growing, high-growth challenger brand corporation. CUBOT has a 500-strong development team across R&D, software, hardware, design, UX and customer service, based in Shenzhen, China.
