Cricket Wireless, LG Spread Smiles with “12 Days of Cricket” Giving Campaign

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Digital Transformation

From Atlanta to Minneapolis, from Baltimore to Los Angeles, Cricket Wireless employees and customers, along with LG, have been hard at work to make the holiday season brighter for 144 families across the country.

As the “12 Days of Cricket” campaign came to an end, Cricket hosted 12 in-store events to reward winners with gifts, holiday meals, LG devices and wireless service.

Throughout 12 Days of Cricket, nearly 1,000 people shared stories of perseverance on behalf of friends and family members. After careful review, 12 families in 12 cities were selected to win based on their inspirational stories.

Throughout 12 Days of Cricket, nearly 1,000 people shared stories of perseverance on behalf of friends and family members. After careful review, 12 families in 12 cities were selected to win based on their inspirational stories.

In Atlanta – Cricket’s hometown market – 12 deserving families were surprised with extra holiday cheer. Winner Jerry Lacy’s smile is contagious as he celebrates with other families and Cricket employees.

Despite a snowy day, Boston winners and Cricket employees gathered together to enjoy the holiday season and collect prizes.
Despite a snowy day, Boston winners and Cricket employees gathered together to enjoy the holiday season and collect prizes.

Throughout 12 Days of Cricket, nearly 1,000 people shared stories of perseverance on behalf of friends and family members. After careful review, 12 families in 12 cities were selected to win based on their inspirational stories.In Atlanta – Cricket’s hometown market – 12 deserving families were surprised with extra holiday cheer.

Winner Jerry Lacy’s smile is contagious as he celebrates with other families and Cricket employees.In Minneapolis, families were eager to meet Jordan Bell of the Minnesota Timberwolves. Cricket brought winners together at authorized retail locations to receive their prizes and meet area celebrities.Despite a snowy day, Boston winners and Cricket employees gathered together to enjoy the holiday season and collect prizes.

Winners in Sacramento joined Santa Claus and UFC Fighter Cynthia Calvillo for an in-store celebration.The 144 winning families across the country not only received over $1,000 in gifts. They also made new friends in Cricket Wireless and each other.

“Through 12 Days of Cricket, we joined forces with LG, our employees and customers to directly impact the lives of hundreds of people in the communities where we live and work,” said Tiffany Baehman, chief marketing officer and vice president of Cricket Wireless. “It has been humbling to celebrate just a few of the many hardworking families our employees come into contact with each and every day.”

Throughout the 12-day nomination period, nearly 1,000 people shared stories of dedication, kindness and perseverance on behalf of friends and family members. After careful review, 12 families in 12 cities were selected to win based on their inspirational stories.

In each city, the winning families gathered at their local Cricket Wireless authorized retail location to meet their fellow winners, mingle with Cricket associates and local influencers, and take home over $1,000 in gifts. LG and Cricket Wireless provided each family a mobile device with 1-year of free Cricket phone service.

“As we close out 2019 and look to the start of a new decade, I’m extremely proud to be part of a company and an industry that believes in coming together for the greater good,” said Baehman.

This holiday season concludes a year of celebration for Cricket Wireless and its corporate giving program, Cricket Cares, which continues to support many impactful entrepreneurial, disaster relief and STEM-related programs.


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