Ciena has appointed Pete Hall as its new head of Middle East and Africa (MEA) region and subsea sales in Europe, Middle East and Africa (EMEA). In this role, he will lead the team that supports Ciena’s customers in MEA as they adapt their infrastructure to changing network demands.
Pete comes to Ciena with more than 20 years of sales, business development and international telecom experience. Previously, he was a key member of Orixcom’s management team, where he drove telecoms, network and cloud sales, marketing and strategy. He established Orixcom’s go-to-market strategy and the primary relationships that delivered a strong base of anchor customers, partners and hyperscalers, including Microsoft, AWS and Oracle.
“Over the last year, we’ve made a number of strategic decisions for our organization and go-to-market approach to best leverage our talent and build on our momentum,” stated Virginie Hollebecque, Vice President and Head of EMEA Regional sales at Ciena. “Pete’s two decades of leadership experience will play a key role in driving Ciena’s success in the region and facilitating crosspollination between terrestrial and Subsea network dynamics.”
Ciena currently serves more than 1,800 customers worldwide and operates in more than 17 countries in the EMEA region. Ciena serves a number of leading operators in the region, including Batelco, BT, Colt, Deutsche Telekom, Etisalat, Telefónica UK and Telia Carrier.