Calix Unveils UX/UI updates to its Cloud Offering


Calix, Inc. has introduced comprehensive user experience/user interface (UX/UI) updates to the Calix Cloud®. These updates transform what is already one of the leading cloud analytics platforms by enabling communications service providers (CSPs) to simplify and automate both marketing operations and customer support workflows.

Thanks to the updates to Calix Marketing Cloud, marketing teams can drive tailored campaigns that address the needs of valuable subscriber segments with the simple push of a button. Calix Support Cloud now provides support teams with an integrated and customizable “cockpit” view of the subscriber experience so they can be proactive and efficient when addressing subscriber issues.

The consumer giants have revolutionized the use of behavioral data to improve insight and process efficiency. Armed with the latest updates to Calix Cloud, CSPs of all types and sizes can quickly and easily leverage behavioral data to achieve world-class process efficiency and performance.

Calix Cloud delivers intuitive dashboards and reports that are designed to meet the needs of innovative marketing and customer support teams out of the box. Here’s how the new updates will impact these critical platforms.

Calix Marketing Cloud: Leverages machine learning to automatically generate hyper-focused segments that enable targeted communications that can be delivered at the push of a button. For instance, marketing operations can be simplified by automatically sending in-app mobile notifications to subscribers with high bandwidth usage that offer bandwidth upgrades and fuel revenue growth for the CSP.

Calix Support Cloud: Provides an intuitive and customizable “cockpit” for support professionals that delivers the insights that they need to immediately diagnose and address issues from a simple SSID management concern to a complex Wi-Fi interference issue. The information required to eliminate unnecessary trouble tickets and truck-rolls is never more than a click away.

“Calix has been a fantastic partner for us and has consistently delivered solutions that have helped us not only improve our network and service offerings but simplify our business,” said Kim Grellner, VP marketing, sales, and service for Oklahoma-based Pioneer Telephone Cooperative. “This latest update continues down that path, keeping our marketing and customer service teams aligned and running efficiently. We have always prided ourselves on being the local company that delivers the ultimate subscriber experience with cutting-edge technology, and this latest release reinforces that mission. We look forward to continuing to partner with Calix as we deliver enhanced experiences to more and more subscribers.”

With the automation of customer segmentation, marketing teams can now focus on engaging with customers across the entire the customer journey to maximize revenue growth. With the delivery of a support cockpit that infuses insight directly into support workflows, support teams can resolve issues more efficiently than ever to grow customer satisfaction and loyalty.

“The Calix Cloud is the insight engine for the entire Revenue EDGE solution. Calix Cloud is designed to enable CSPs to simplify their business operations, excite subscribers with a continuously-enhanced experience, and capitalize on every new service to grow their value,” said Michael Weening, president and COO for Calix. “While the Revenue EDGE provides a complete subscriber experience solution, it all starts with data and subscriber insights. At Calix, we believe the companies with the best data win. This major release for Calix Cloud delivers insights that are even more intuitive and actionable. Calix Cloud now automates the most important function of a marketing team – customer segmentation. Calix Cloud also simplifies the most important function for maintaining customer satisfaction – customer support. Thanks to Calix Cloud, a CSP of any size can beat the consumer giants by delivering the experiences that their subscribers are searching for every day.”