Broadcom Spurs Innovation around IoT, Partners with TCS, Anaren for ‘WICED’


Broadcom is set to speed up innovation around the Internet of Things or IoT space by introducing its WICED smart Bluetooth modules in India in association with Anaren and Tata Consultancy Services as its strategic partners.

“As far as the company’s partnership with TCS is concerned, Broadcom’s Wireless Internet Connectivity for Embedded Devices (WICED) connectivity solutions integrate seamlessly with the award-winning TCS Connected Universe Platform (TCUP) to enable rapid development and deployment of IoT solutions and Smart, Connected Products,” explained, Rahul Patel, SVP & General Manager, Wireless Connectivity Broadband and Connectivity Group.

As part of this strategy, Anaren Integrated Radio (AIR) module team will be mirroring and supporting Broadcom’s commitment to the development and distribution of innovative IoT-focused hardware, firmware, and software solutions in the India market.

The first in a series of technologies Anaren will introduce to the fast-growing Indian tech sector is its new, Broadcom-based AIR for WICED Smart Bluetooth modules (A20737x).

Supported by the unique Anaren Atmosphere on-line developer platform, the modules will help India’s IoT-focused OEMs quickly and cost-effectively achieve wireless connectivity between embedded applications and Bluetooth Smart enabled mobile phones or tablets.

“Like Broadcom, Anaren is what I’d call ‘all-in’ on enabling wireless connectivity in the IoT space,” said Mark Bowyer, Anaren’s Director Wireless Business Development. “As one of the world’s fastest-growing, technology-focused geographic markets, India is an ideal place to introduce our new AIR for WICED modules and other Broadcom-centric IoT solutions in our pipeline.” Bowyer added that Anaren will also be strengthening its distribution muscle in order to serve its newfound customers in the region.

“Broadcom is excited about teaming up with Anaren to fuel IoT innovations in the fast growing India market,” said Sid Shaw, Broadcom Senior Product Line Manager, Connectivity Group. “As a leading provider of wireless connectivity, Broadcom is committed to enabling Indian customers, large and small, to be able to go from concept to product quickly and easily with its WICED platform and Anaren’s easy-to-use tools and support.” Concurrent to its rollout in the India market, Anaren has an aggressive schedule of US and EU-based trade shows, makers’ fairs, and distributor training events in the works for calendar 2015.