Bouygues Telecom, Samsung Partner to Debut Bbox Smart TV

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Bouygues Telecom is launching Bbox Smart TV, a new
innovative triple-play offer concept that meets user expectations in terms of technology and simplicity.

The TV decoder disappears and is replaced with an app called B.TV+, which is exclusively pre-installed in a Samsung Smart TV, giving access to a very large catalogue of televisual services.

This ground-breaking move in the market is due to customer demand for a simpler installation and user experience and for access to the ever-expanding content universe, especially the
SVoD2 services provided by current and future OTT players.

Since 2015 and the launch of Bbox Miami based on Android TV technology, Bouygues Telecom’s customers have been able to customize their experience according to their desires thanks to multiple partnerships and by connecting their TV to the web before
anyone else.

Today, getting rid of the TV box means fewer cables, fewer remote controls and more ease of use. These are the visible advantages of the Bbox Smart TV offer, but most of the improved experience comes from the B.TV+ app itself.

The app will be available on Tuesday 2 June 2020, the launch day of the Bbox Smart TV offer. It will be pre-installed and directly accessible on all 2019 and 2020 Samsung Smart TV models
in service at that date. Bbox Smart TV customers will thus be able to enjoy the 151 TV 1 Includes digital TV, broadband internet and telephony –
2 Subscription Video On Demand
3 Over the top
channels, 14 catch-up channels and 83 pay-TV channels offered by B.TV+ at launch, providing some of the most popular content in France.

This bundled offer is unique on the market and will enable customers to buy a Smart 4K TV starting at only €49 and enjoy a wealth of TV and OTT content with ease, backed up by the power of fiber.

“We always aim to be attentive to our customers’ expectations, even if it involves pushing the boundaries to satisfy them,” says Benoît Torloting, Deputy CEO of Bouygues Telecom. “The TV continues to be main screen of the household and many consumers want a Smart TV to be able to easily access their preferred content live, in catch-up or in SVoD. Today marks the start of a new era in 3P offers by getting rid of the TV box and replacing it with a Smart TV for
a simpler user experience and for access to an even larger universe of content services.”

“We share the same culture of innovation with Bouygues Telecom and are particularly proud to put the power of our Smart TV platform at the service of their customers so that they may enjoy the first triple-play offer with a virtual TV decoder in France,” says Guillaume Rault, Vice president of the Consumer Electronics division at Samsung Electronics France.

“Thanks to this partnership, they will have very easy access to the biggest offering of content and services on the market from one Samsung 4K UHD Smart TV available in large screen sizes.”


Telecomdrive Bureau
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