Avaya Implements SDN Fx Technology for Dubai’s Burj Khalifa


Avaya has implemented its SDN Fx technology within Burj Khalifa, the world’s tallest building. This next-generation technology infrastructure will enable guests, tenants, and IT teams to enjoy the best network quality experience, with no downtime.

A mixed-use tower, Burj Khalifa has residences, offices, common areas, leisure attractions, and much more. To meet tenants and visitors service-level expectations, it requires a networking platform that is secure, flexible, scalable and robust. This is now enabled with SDN Fx, Avaya’s fabric-based, software-defined network architecture for ‘Simplicity Everywhere’.

With Avaya’s SDN Fx networking technology, Burj Khalifa will also benefit from effortless and efficient network roll-out, while ensuring reliability in service delivery and network access. From Wi-Fi accessibility to allowing access to personal devices, Avaya’s SDN Fx allows these to be managed and provisioned quickly, leading to happier tenants and visitors, and more efficient network management.

Towering at over 828 metres (2,716.5 ft.), Burj Khalifa has a total built-up area of 5.67 million square feet. It has 1.85 million sq. ft. of residential space and over 300,000 sq. ft. of prime office space, and is home to the world’s highest observation deck, At the Top, Burj Khalifa SKY.

Avaya’s SDN Fx, announced globally in February 2015, is making strong inroads into iconic global projects and structures. The implementation of SDN Fx at Burj Khalifa represents a significant opportunity for Avaya to align itself with innovative global icons in the UAE and the region.

Additionally, Avaya is bringing GITEX Technology Week 2015, middle East’s leading technology trade show, to the entire world through its innovative AvayaLive Engage solution. AvayaLive Engage delivers an immersive web experience that allows IT and business professionals from any region to explore GITEX as if they were at the event.

The Avaya virtual stand will be accessible from any Internet connection or browser, allowing visiting professionals to use custom avatars to move around the stand and the wider area. Visitors using the AvayaLive Engage environment can interact in real time with Avaya experts via voice, video or IM, allowing presenters to share files, presentations, demonstrations and videos – even hold private conversations if needed.

Avaya is showcasing real-world customer deployments of its innovative technology solutions at this year’s GITEX, with live demonstrations of cutting-edge solutions that are helping governments, enterprises and other business customers here in the region adopt digital strategies. The AvayaLive Engage environment enables Avaya to demonstrate its power to help organizations achieve digital transformation, engage with their teams and customers and deliver richer, smoother experiences to those beyond the exhibit floor.

Digital Transformation:

Organizations in India and the Middle East are facing unprecedented challenges to evolve and engage customers and team members digitally, as mobility, Big Data, Cloud and the Internet of Things combine to drive digital transformation. Building on Avaya’s market-leading fabric networking technology, Avaya SDN-Fx, Avaya will demonstrate how digital transformation is enhancing all aspects of our everyday lives – from the customer experience to the workplace and even emergency response services.

Digital Customer Journey:

Customers today expect a seamless digital journey where they can interact and engage with companies across a range of touch-points, from face-to-face to online to mobile to video. Avaya will demonstrate at GITEX how it is already enabling organizations to deliver that digital journey, providing a complete omni-channel experience that harnesses online, mobile and analytics solutions.

Smart Office:

Avaya will also highlight how collaboration technologies can enhance the workplace experience, helping to increase productivity and boost profitability. Mobile-based demonstrations will showcase how employees can engage more effectively in a BYOD world, be integrated into a workspace environment more effectively and work more productively with other team members.

Small and Medium businesses:

Outstanding engagement solutions aren’t just for enterprises: Avaya will showcase at GITEX, how it can deliver the same agility, mobility, security and seamless integration of communications channels for organizations of different sizes at the right budget, with demonstrations of contact center and collaboration solutions aimed at the mid-market.

Guardian Angel:

Avaya will also be bringing a “Guardian Angel” to GITEX 2015, with a demonstration showcasing how digital solutions can transform emergency response services. Featuring a drone quadcopter, the Guardian Angel demonstration will show how emergency services can deploy technology quickly to receive fast, accurate information about ongoing incidents.

“By bringing GITEX to the wider world through AvayaLive Engage we are proud to showcase how successfully the region is embracing digital transformation. While organizations in other parts of the world are often burdened with legacy environments, enterprises here in the region can be more agile and flexible in their technology deployments. Avaya’s engagement solutions enable organizations to deliver smoother, richer experiences and accelerate their digital transformation journey. GITEX is the perfect platform for us to demonstrate our technology solutions and also to highlight the great strides the region is making in digitization.” Explained, Mohammed Areff, Vice President, Middle East, Africa, and Turkey, Avaya.

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