Qubo, the fast-growing smart devices brand from Hero Electronix, that’s been transforming homes & cars across the country has announced its foray into GPS Trackers with the launch of its new GPS Trackers for Cars & Bikes.
The brand made the announcement at Qubo Connected World 2023 – its annual flagship event – where the new products, along with Qubo’s entire portfolio was showcased.
Equipped with intelligent features such as Live Location Tracking, Accident Alerts, GeoFence Alerts & much more thanks to the Advanced AI that powers these devices, these GPS Trackers are designed to make drives safer & hassle free.
The pioneering brand, buoyed by their stellar rise in the Dashcam category over the past 12 months, also used the platform to introduce 2 new models of Dashcams – further bolstering its range of Smart Auto Accessories.
Having witnessed stupendous success in the Smart Home Devices space since its launch in 2019, Qubo has continuously pushed the boundaries of innovation by reimagining everyday objects to remove the inherent hassles that come along with them. Its Smart Door Locks, AI-Powered Security Cameras & Smart Home Automation Products are already a hit in the market with many of them among the Top 2 brands in their respective categories. With these new launches, the brand now seems serious about making its presence felt in the Auto Accessories space as well.
Commenting on the announcement on the sidelines of Qubo Connected World 2023, Ujjwal Munjal, Vice Chairman, Hero Electronix said “It gives me immense pleasure to witness Qubo’s continued success over the last 4 years. I’d like to congratulate the entire team at Qubo in continuing the tradition of developing category defining products with the launch of these new GPS Trackers & Dashcams. It’s also heartening to recognize the exceptional value Qubo has created & delivered in its relatively short journey till date, shipping more than 500,000 devices & clocking in a monthly revenue upwards of Rs. 15 crores – all this while manufacturing & developing a connected devices ecosystem here in India. Qubo definitely has a bright future ahead given how Indians are getting increasingly comfortable with technology & I’m sure Qubo will become their brand of choice for all things smart in the near future.”
Nikhil Rajpal, CEO, Hero Electronix also added “After many months of rigorous R&D, I’m delighted to announce the arrival of our brand new GPS Trackers for Cars & Bikes. At a time when our roads are becoming increasingly notorious, this product will find value amongst anyone who cares deeply about their cars / bikes and also about those driving them. We are confident of reaching a much wider user base given the many practical use cases around safety of life & safety of vehicle that this product solves for. And in anticipation of that scale, we have priced these products extremely attractively to encourage mass adoption for such a product that should be a must-have in all vehicles.”
Qubo, powered by its unique proprietary tech stack, today offers a diverse portfolio of products across categories including Smart Home Devices, Auto Accessories and Lifestyle Gadgets. What’s incredible here is that almost all components of this tech stack including Software, Apps, Cloud, and Device Hardware have been developed in-house, most of it at their state-of-the-art Qubo Innovation Center in Noida. This distinctive approach sets Qubo apart and showcases its commitment to innovation and self-reliance in the smart connected technology space – launching new products at a fairly quick pace while continually deploying software upgrades catering to relevant Indian use cases.
Throughout the years, Qubo has remained steadfast in its commitment to the Make in India initiative, with almost its entire range of products being manufactured in the country. Moreover, in its endeavor to be present where consumers are, Qubo today has a well-balanced omni-channel presence across all major marketplaces, its own D2C website and at over 2000 stores in 30+ cities.