Mushfig Aliyev

Mushfig Aliyev is the creator of BDAM (bundle-driven access model), a new subscription model in the global telco industry, covered widely by prestigious organizations such as Analysys Mason. Aliyev has served as the chief commercial officer (CCO) of Azerconnect Group since January 2024. His journey at Azerconnect Group began in April of 2021 as the chief marketing officer (CMO) For over 15 years, he has held senior positions in commercial, marketing, sales and strategic planning in telecommunications, information technology, oil-gas and the public sector, including seven years at Sweden-based Telia Company. He has collaborated with leading global firms—including McKinsey, UBS, Roland Berger and Detecon—and worked closely with international institutions such as the World Bank and IMF. In the public arena, he has contributed to policy development and decentralized governance, coordinated macroeconomic reforms and delivered community and infrastructure development projects. Aliyev received a master's degree in public policy in Hungary in 2008. He studied management of information technologies and telecommunications at KTH Royal Institute of Technology in Sweden in 2015 - 2016 and international development at the University of Innsbruck in Austria in 2006. Additionally, Aliyev is a certified pricing manager via the Professional Pricing Society and has taught game theory at leading universities in Azerbaijan. He is the author of the book Local Finance, now available on online platforms including Amazon. In December 2024, Aliyev was awarded the Taraggi Medal for his contributions in the field of communication and information technologies in Azerbaijan by the Decree of the President of the Republic of Azerbaijan.