Australia’s Telstra launches Global Media Switch for video content delivery

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In its bid to accommodate evolving broadcast needs in today’s fast paced media environment, Telstra has launched Global Media Switch – a professional video delivery platform that allows broadcasters and content creators to schedule, manage and distribute video in real-time across the world.  

A resilient, IP-based delivery network, Global Media Switch provides customers with codec-level connectivity directly from the originating content source all the way to the broadcast destination.

Jim Clarke, Director of Marketing, Products and Pricing, Telstra Global Enterprise & Services, said Global Media Switch accommodates the significant transformation that the media landscape is experiencing, by offering greater control over media assets and ‘Codecs as a Service’ through a zero-capex pricing model.

“With new models of on-demand consumption and audience fragmentation, media companies have had to make some substantial changes to the way they acquire, distribute and manage media assets.

“In this new era, staying profitable requires fresh thinking and adaptive approaches to technology. With the Global Media Switch web portal, video contributors can take direct control of service booking, scheduling and delivery to broadcasters themselves in a cost effective way, and even advertise content to other media providers to further maximise revenues.

“Whether customers are broadcasting 24 hours a day or delivering content for a live special event, Global Media Switch helps customers overcome the risk of unreliable transfers, buffering interference and low video quality.”

Global Media Switch can also be combined with Telstra’s Satellite Media Services, which provide access to more than 20 communications satellites for a complete digital media solution. It is now available in global locations via a range of packages and pricing.

“This launch follows Telstra’s recent acquisition of Ooyala, a leading innovator in premium video publishing, analytics and monetisation. Both initiatives expand on Telstra’s growing media solution portfolio and are proof of our commitment to investing in purpose built solutions for the media industry, to support the shift in business and operating models due to changes in viewer behavior,” Clarke concluded.

 


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