ASUS Unveils New Mid-Range Offering, ZenFone Max Pro M2 in India


Building on the winning streak in Smartphone Market this year, Asus the Taiwanese leader in smartphones and IT technology, announced debut of ZenFone Max Pro M2 along with ZenFone Max M2 at a grand press event in Delhi, India.

Leon Yu, Regional Head, India and South Asia, ASUS said, “It’s been an action-packed year for ASUS; we have emerged among the top 5 online smartphone brands in India. All the smartphones launches this year have received an overwhelming response due to our Made for India focus and strong partnership with Flipkart. We are delighted to bring ZenFone Max Pro M2 that will offer Indian consumers unprecedented flagship level experience and design in mid-range segment. We are proud to be working with industry stalwarts/ leaders such as Flipkart, Qualcomm Technologies, and Corning to make ZenFone Max Pro (M2) the unbeatable king of mid-range smartphones for all Indian consumers to enjoy.”

“The Asus Max Pro M2 features the Corning® Gorilla® Glass 6, Snapdragon processor and the best in imaging technology, making it one of the most durable smartphones that also ensures a flagship experience. Asus smartphones have always received an overwhelming response on Flipkart and we are sure, this exclusive offering too, is sure to delight customers. As the leader in the smartphone category online, this launch is another step towards Flipkart’s objective of fostering innovation and latest technology in the country” said Ajay Veer Yadav – VP Smartphones & Large Appliances, Flipkart.

“The smartphone is a key portal to our digital lives and we interact, on average, with our devices over 2,000 times a day,” said Scott Forester, Division Vice President, Marketing and Innovation Products, Gorilla Glass. “Corning’s research has shown that consumers, on average, encounter most drops from waist height or below and, on average, drop seven times a year. Therefore, we are delighted to work with ASUS on the ZenFone Max Pro designed with Corning Gorilla Glass 6.”

Durability and Design: ZenFone Max Pro M2 is the first phone in its segment to use the flagship grade, latest and most premium Corning® Gorilla® Glass 6, which is designed to survive 15 consecutive one-meter drops onto rough surfaces. This makes ZenFone Max Pro M2 the only Smartphone under Rs.20000 with capability to endure multiple drops. With its 2.5D-curved front edges, ZenFone Max Pro M2 looks amazing with premium wave glass finish on the back. On the front, its display features the smallest full-function notch which includes an LED flash, Camera, Earpiece, Notification LED, Ambient and Proximity sensors, thus it makes no functional sacrifices to achieve a sleek notch design.

ZenFone Max Pro M2 is the first ZenFone to use the eye-catching wave finish — a dynamic optical finish exquisitely created using a glossy 16-layer coating — that looks beautiful from every angle, showing an ever-changing interplay of light and shade. The 3D-curved rear design is not only comfortable to hold, but also gives ZenFone Max Pro M2 a truly luxurious look, and even with all its new upgrades the phone is still superbly slim and light weight.

Performance: ZenFone Max Pro M2 is powered by the mighty 14nm Qualcomm Snapdragon 660 Mobile Platform with AIE, incorporating the Qualcomm AI Engine, for smooth, responsive and power-efficient performance. With up to 6GB RAM, this CPU is up to 11% faster than the previous generation Snapdragon 636, and graphics performance powered by Adreno 512 GPU, is improved by a massive 33% for more realistic visuals and faster 3D rendering. ZenFone Max Pro M2 delivers effortless power for the ultimate mobile gaming and multitasking experiences.

Rear Cameras: The dual-camera system uses a high-resolution, incredibly light-sensitive F1.8 12MP Sony® IMX486 main sensor, with 1.9x light sensitivity, allowing ZenFone Max Pro M2 to take any subject in its stride, and capture more-realistic photos at any time of day or night. Phase-detection Autofocus (PDAF) and Electronic Image Stabilization (EIS) gets rid of camera shake for blur-free handheld shots, with accurate focusing on any subject, in an instant.

For gorgeous portraits and close-ups, the second camera on ZenFone Max Pro M2 uses depth-sensing technology to create an artistic ‘bokeh’ effect, putting the subject in sharp focus while blurring the background for a gentle yet powerful effect that really makes the subject stand out.

The intelligent dual-camera system in ZenFone Max Pro M2 is the most advanced ever seen in the ZenFone Max series. It features advanced AI Scene Detection — the same feature found in the flagship ZenFone 5 series — which allows users to concentrate on the subject and get perfect results every time. ZenFone Max Pro M2 revolutionizes mobile photography, giving users a simpler, smarter way to capture and share every magic moment.

Selfie Camera: The ZenFone Max Pro M2 on the front has an f2.0 13MP camera along with a LED Flash that lets you shoot amazing selfies even in low-light scenes. It can shoot videos up to 1080p, and will soon have EIS functionality that will allow you to shoot shake-free selfie-videos and Portrait mode that will allow you to shoot artistic bokeh selfies. You can also choose to shoot flawless selfies with beautification mode.

Battery: Outstanding battery life is the signature feature of the ZenFone Max series, and despite its sleeker design and among segment best light 175 gms weight, ZenFone Max Pro M2 still contains a monster long-lasting 5000mAH battery. With up to 35 days 4G standby and 45 hours 3G talk time, this high-capacity battery has the stamina to endure longer than ever. It allows users to lose themselves for up to 10 hours of non-stop mobile gaming, enjoy 19 hours of YouTube movies, or browse the web via Wi-Fi for up to 23 hours. With ZenFone Max Pro M2, the user is in full control of their time. ZenFone Max Pro M2 also supports reverse charging function which enables the user to charge other devices.

Entertainment: The latest all-screen high-res 15.90cms (6.26) FHD+ (2280 x 1080) notched display on ZenFone Max Pro M2 is simply stunning, with its 19:9 aspect ratio allowing even more immersive entertainment. The high-quality display, with its wide 94% NTSC color gamut, outstanding 450cd/m2 brightness and high 1500:1 contrast ratio, makes everything look clearer and more vivid.

For a superb audio experience, ZenFone Max Pro M2 uses a five-magnet speaker with a metal voice coil, driven by a powerful NXP low-distortion smart amplifier that delivers powerful, detailed and crystal-clear sound. ZenFone Max Pro M2 delights the ears, and takes entertainment to a new level.

Max convenience: The ZenFone offers rear fingerprint security sensor with 5-finger recognition and Face Unlock for maximum accessibility and for more connections and more storage, ZenFone Max Pro M2 features a convenient triple-slot tray, combining dual 4G VoLTE SIM slots (Dual SIM/Dual standby) with a microSD card slot that allows storage expansion up to 2TB.