ASUS Debuts 4G smartphone - Zenfone Go at INR 6,999 in India

ASUS, the Taiwanese innovator in mobile technology and computer hardware, has launched its latest 4G smartphone, the Zenfone GO 4.5 LTE, at a breakthrough price of only INR 6999in India.

Sporting a premium metallic IMR hairline finish and with diamond-cutting technology, the smartphone offers a perfect balance of beauty and strength, and boasts of an incredible slim form factor, measuring just 3.5 mm at its thinnest edge.

As part of the new ergonomic arc design, the new Zenfone Go 4.5 LTE has a highly-intuitive control layout featuring a physical rear-facing volume key. This enables users to adjust the volume or click multiple selfies with absolute ease.

Equipped with ASUS’ PixelMaster technology, the smartphone has 8MP + 2MP (rear + front) cameras with 11 special camera modes to help users capture sharp and crystal-clear images. Including best in its class, the smartphone has advanced camera modes such as, the Low-light mode that enables excellent photographs in reduced lighting, the Backlight (HDR) mode for better brightness and contrast, the Manual mode for a DSLR-like experience, and the Beautification mode for image enhancement.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager, ASUS India said, “Through our smartphones, we aim to cater to a wide segment of users, and we endeavor to offer the differentiated ASUS technology even in mass segments. We are sure this smartphone will able to provide an enriching user experience and be appreciated by our users across the county.”

The device runs on Android Marshmallow 6.0, along with ZenUI, that offers you immense customization and utility options. Powering the device is the class leading Qualcomm Snapdragon 410 Quad-core processor with 1GB of LPDDR3 RAM. The device comes with an internal memory of 8GB and offers Micro-SD card support up to 128 GB. In order to ensure that users are able to store all their data, ASUS offers an additional 100 GB of Google Drive storage for 2 years.

Key Features:

· Premium Design: Sleek metallic hairline and matte finish variants with an ergonomic arc design in a slim form-factor ensuring it measures only 3.6 mm at its thinnest edge; the phone also offers a rear-facing volume key for intuitive one-hand control
· PixelMaster Camera: An advanced 8MP zero shutter lag rear camera offers important features like Low-light mode, Backlight (HDR) mode, and beautification modes for improved pictures
· Enhanced User Experience: The improved ASUS ZenUI comes with multiple options for personalization and privacy with ZenMotion (touch and motion gestures) for a greater user experience, and the device also features a dual microphone for noise cancellation.
· Smooth Performance: A powerful Qualcomm Quad-core processor with 1 GB of LPDDR3 RAM to ensure a lag-free performance and a 2,070 mAh battery to give users the freedom to operate their phones for longer durations without charging

Availability:

The new variant of Zenfone Go 4.5 LTE will be available online from today, December 27, 2016 and across leading retail stores before the end of December, 2016. The model will be available in 2 types of back cover finish variants – Matte finish in Glamour Red color, and with Hairline finish in Silver Blue, Gold, and Silver.