Astrum Launches Smart Watch and Smart Band in India


Astrum Holdings, the company dedicated in creating intelligent products for use with computers, tablets and mobiles, has launched smart watch SW130 and smart band SB110 in India.

Both the products are designed for active training and to be a style statement as an accessory for users’ connected lifestyle.

According to recent research data from IDC, worldwide quarterly wearable device tracker, total shipment volumes reached 19.7 million units in 1Q16, an increase of 67.2% from the 11.8 million units shipped in 1Q15. India’s wearable market reached 400,000 units in Q1 2016, with fitness bands dominating the wearable market and accounting for 87.7 per cent of the market share.

“The wearable market is rapidly gaining traction because of its easy health tracking mechanism. Greatest obstacles for new technology reaching out to common people are price and complexity of products, and we at Astrum, have eliminated them. With products made available in affordable price range, we don’t compromise on the key factors such as quality and features of the products. Both SW130 and SB110 are exciting products for everyday users who wants to stay fit and connected,” said Rohit Agarwal, CEO at Astrum Electronics India Pvt Ltd.

SW130 comes with a 1.48″ inch capacitive touch screen with acrylic glass processing material and 128*128 screen resolution. It can be connected via Bluetooth V3.0 and is compatible with all Bluetooth V2.0 or above enabled smartphones, tablets (support iOS and android 2.3 or above).

Powered by a MTK6260-D processor and MTK6261 32mb RAM, the watch ensures faster performance all the time. The other highlights include key features such as Phonebook, Dialer, Messaging, Call history view notifier, BT music, Barometer, Altimeter, Pedometer, Stopwatch, Calendar, Alarm and FM Radio.

SB 110 is a smart band which runs for up to 7 days with a stand-by time of up to 15 days and memory of up to 7 days. It is Bluetooth V 4.0 enabled, comes with 0.49″ OLED display and can track Step, Calorie, Distance and Sleep of users.

The band is also dual pair water resistant IPX4 certified making them waterproof and sweat proof. The device is compatible with iOS as well as Android. And, once connected to your smartphone this band will show notifications for Alarm, Call/sedentary reminder. Additional highlights includes features such as anti-lost and camera remote.

Price, Availability & Warranty:

SW 130 comes in Black and White color with the MRP of Rs.1,690/- and the product is available from November with Astrum India and its Regional Distributors carrying the warranty of 1year.

SB 110 comes in Black, Blue and Orange color with the MRP of Rs.1,790/- and the product is available from November with Astrum India and its Regional Distributors carrying the warranty of 1 year.

Telecomdrive Bureau
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