In its bid to encourage sales and in the midst of slow iPhone 5c sales, the iconic smartphone maker from Cupertino, US based Apple Inc, has quietly released a lower-priced 8 GB version of the handset in select geographies.
Will this boost the company’s sales by catching more eyeballs customers who might otherwise find cheaper Android or Windows Phones, only time will tell.
Apple has launched a less-expensive iPhone 5c handset in various parts of the European Union including the UK as well as in China. The 8 GB version of iPhone, appears both on carrier sites and in Apple’s own store. In the U.K., for example, Apple is advertising the 8 GB model for £429.00 (USD $712), or £40 cheaper than the 16 GB version already available in the market for quite some time now.
The only difference in the newly launched smartphone comes in the form of its less internal storage, which is given at 8 GB, compared to the older 16 and 32 GB models available in the markets. As Andriod and Windows phone make their push, Apple is also trying to catch the attention of economy buyer and this move could be a push towards the same direction.
Even though, the company has not announced this new version in India, the market conditions surely warrant such an announcement and it could very well come sooner than expected.