InMobi, an independent mobile advertising platform, has announced an exclusive monetization partnership with Airtel TV.
Through this strategic collaboration, brands will now have a wider reach to premium ad inventory on the Airtel TV mobile app on the InMobi network. Airtel TV users have spent over two billion minutes watching videos on the app since the beginning of the year, and the app is soon expected to reach 50 million downloads.
Airtel TV app was the most downloaded* video OTT app in India during January and February 2018. All content on Airtel TV app is FREE for Airtel Postpaid and Prepaid customers until June 2018. The app has integrated content from almost all leading platforms – Hotstar, Sony, Eros, Hooq, Amazon, ALTBalaji and more. With the addition of FREE unlimited streaming of all LIVE IPL matches via Hotstar, Airtel TV app will truly be the go-to destination for end-to-end entertainment from LIVE TV to Movies, Shows, Original Series and more.
“Our partnership with InMobi for Wynk Music has enabled us to successfully bridge our advertisers with the relevant user base. We are now extending this partnership to our other high penetration app categories like Airtel TV which has witnessed massive traction this year,” said Sameer Batra, CEO – Content and Apps, Bharti Airtel. “In addition to this, we are also keen to roll-out many other exciting features for users to enjoy cricket on the app over the next few weeks to coincide with IPL 2018, enabling advertisers to interact with a massive volume of actively engaged video consumers on the Airtel TV app.”
“Indian users today are increasingly moving towards making their smartphone their first and primary screen for video consumption. We are extremely excited to announce our monetization partnership with Airtel TV as they open up advertising to brands for the first time. As one of the fastest growing OTT apps this is a winning proposition for advertisers; drastically increasing the reach amongst users who are going to be hooked onto their phones watching videos,” said Vasuta Agarwal, Vice President & GM, India, InMobi.