Airtel, Samsung Launch India’s First Integrated Digital TV

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Global electronics major, Samsung Electronics has unveiled its latest Integrated Digital TV (iDTV) in association with Airtel DTH Services in India.

Powered by HD technology, iDTV creates a more immersive viewing experience coupled with intuitive user interface giving customers greater control of their entertainment experience. The iDTV set includes a Samsung SmartDirect TV and Airtel Digital TV’s Smart Card.

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It is now available across Samsung Plazas and all leading multi-retail outlets for prices starting Rs. 44,900 for 32 inch screen. The Samsung 5 series iDTV (48 inch) is available at INR 91,500. Customers purchasing the all new iDTV can also enjoy a limited period introductory offer that offers 4 months of free subscription of Airtel DTH services.

Commenting at the launch, Ranjivjit Singh, Chief Marketing Officer, Samsung India said, “We are thrilled to launch India’s First Smart Direct TV with an in-built iDTV technology in India. The clutter free, convenient and ultimate viewing experience offered by iDTV showcases Samsung’s commitment to provide consumer-centric products. Samsung has consistently revolutionised the television segment by introducing superior products, modern technology and distinctive content to provide the latest and best home entertainment experience to our consumers.”

Developed post an extensive R&D, the iDTV is a smart solution that not only enables a hassle free TV setup that has fewer wires but will also assist in reduction in signal loss (between the set-top-box and TV). iDTV offers a single remote solution powered by an intuitive user guide. “The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today”, added Arora.

“We at Airtel digital TV are always looking for new ways to deliver an experience for our customers that is truly innovative and world class. In line with this commitment, we are today excited to announce our collaboration with Samsung to launch the Integrated Digital TV and introduce the Indian market to its next phase of TV viewing experience”, said Shashi Arora, CEO – DTH & Media, Bharti Airtel.


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TelecomDrive Bureau covers the latest developments happening in the space of communications, devices and innovations in targeted geographies of India, SAARC, Asia Pacific, Middle East and Africa regions.TelecomDrive Bureau is headed by Zia Askari. He can be reached at ziaaskari@telecomdrive.com