Starting a freelance copywriting business is not some easy-peasy feat, but with a well-executed protocol, you can create a long-lasting business.
If you’re serious about making your business solid and legal, you must take into consideration numerous factors such as:
- The services you will offer
Think about what types of copy work your business would be providing your clientele list. For instance, there may be blogs, website content, email, or advertising copy – you can choose to your liking what you would like to offer your clients. Consider sticking by the work that you enjoy most and what you’re best at in the beginning – and then, you can expand as your company grows.
- The brands you’re after
You will not be the best fit for every single brand out there, so make sure to choose a particular niche such as sustainable brands, for example, to create a positive reputation.
- Company brand
Developing a brand that is unique, sincere, and strong with colors, images, language, fonts, and art that truly represents you(your company), is what will attract your kind of clients. So let your heart run wild here.
- Pricing rates
Pricing can vary depending on your location, the value you give yourself, your experience, and the range of services provided. You can evaluate the rates of copywriters in your area along with the kind of copy work provided to land on average starting rate for your business. Make sure that the rate you decide feels honest to you.
- Accounting system
To keep track of what comes in and what goes out, make sure to find an accounting system that suits your business. It is also helpful when tracking and filing your invoices.
- Legal entity
Forming a legal entity for your business will help it stand stronger. It protects the company(you) from responsibilities and debts that do not belong to you. If you seek to make a name for yourself professionally, do not skip this step – as tedious as it may appear to be.
While bringing your business together, do not stop taking bits of work here and there – ask for referrals, join in on network events, pitch to brands/potential clients, and continue to work on your copy skills. Keep momentum and remain proactive!
And with everything, take your time. It is better to take weeks, months, or even a year to formulate a solid business than to do it quickly and have to fix hundreds of things later. Work steady, work smart.
