6 Tips to Build a Successful Technology Start-Up



According to Forbes, 70 % of the startups fail. If you are to build a successful startup, you must plan early in advance in order to lay down viable and sustainable strategies for the same. At the center of this is the need to do rational decision-making in order to execute your tech startup strategies. This article is going to explore 6 tips that are going to be helpful in building a successful technology startup.

6 Tips to Build a Successful Career

Define the Purpose of Your Start-Up

At the stage of product development, you should be sure that the product or service in question is going to solve a problem in the market. Consumers respond to their needs and preferences, and they seek products and services which will help them in that. 

For example, video messaging offers what text messaging cannot offer, a more interactive and more detailed mode of communication.

Closely related to this is the need to define your target audience right from the start. Do not target everyone in the market as this is going to lead to wasteful advertising and wasteful marketing.

The Significance of Innovation

However, much as you engage in innovation, be sure to deal with a tech product or tech service that you are comfortable with. For example, if you are passionate about screen recording, then you should passionately pursue products and services related to the same. Similarly, if you feel that you are good in video messaging, then pursue a product or a service that is in line with the same.

Be Courageous

The modern market can be turbulent, and there is no way you can endure the waves without being courageous. Courage is going to help you to take on challenging tasks. It is through courage that you are going to have a judgment that is not only bold but also reasoned. At the same time, the market requires one to make a risk, but it must be a calculated risk. It is through courage that one is going to be able to make a calculated risk.

Courage can determine marketing outcomes when you approach companies. For example, if you are selling a video messaging idea, then you have to approach different companies with courage.

Patience Pays

You are not going to build a successful company in a day, and therefore, patience pays. Benjamin Franklin stated that a person who has patience is going to achieve what he wants. Concentrate on the achievements that you are making and not your failures. It should be noted that some tech startups can be capital intensive. Thus, it is only through patience that one can achieve a high rate of return on investment.

The Importance of a Team

The team members that you choose should accept and support your vision; otherwise, your efforts are going to be inconsequential. Most importantly, this team should be balanced based on variables such as age and race. You should not make some cultural groups feel alienated by the company.

You should try and ensure that every member of the team is appreciated and is given an opportunity to make his presentation. For example, some older employees could shy away from a project on video messaging and voice messaging. It is your responsibility to ensure that every member of the team is encouraged to be part of the overall goals of the company.

Work in Time and Within Your Budget

Resources can do as much, and therefore, you must be very prudent in how you spend time and financial resources. Think about the ways through which you can save the company’s time as well as resources. For example, if you use a lean model of work processes, then you are not going to be wasteful, and you are going to save a lot.


Video messaging tool Stork.ai is an ideal solution for screen messaging and voice messaging. Stork.ai will enable you to effectively work with your team without geographical barriers. With this platform, one can participate in a discussion in real-time, or one can play the recording later on. Access to stork.ai does not need an admin or a host.