Working from home may sound like a dream to some, but if the pandemic has taught us anything, it is that this way of working has its downsides. Many people find it challenging to work from home, but it is particularly difficult for those dealing with creative branding services and social media management.
Sure, responding to Facebook comments and talking down Twitter trolls is possible regardless of where you are, but there are many difficulties associated with keeping up with the rest of the team and developing a unified strategy moving forward.
Most social media managers already have a lot of things on their plate, from setting up posting schedules across an ever-expanding variety of social media platforms to dealing with campaign development. Add internal communication and team coordination to the mix, and things can quickly get out of hand.
Thankfully, there are many tools out there that can help remote working social media managers streamline their work and remain in touch with offsite team members. Let’s take a look at the best ones.
Top 6 Remote Working Tools for Social Media Managers
The tools listed here are used by top digital marketing companies to keep employees in contact with their respective teams, facilitate collaboration, and free up their schedules for the most critical tasks.
Whether you’re working at a home office or a neighborhood coffee shop, the six software tools below will enhance your communication and boost your workflow. Check them out!
It would be difficult to argue against the idea that this instant messaging app has reigned supreme in the realm of remote work for some time now. It allows remote workers and teams to remain in constant communication with their coworkers and even regular clients.
In case you haven’t had a chance to use Slack before, you should know that it allows you to create a number of chatrooms or channels as well as directly communicate with other members of your workspace.
However, you can do much more than simple chatting — you can share links, start Zoom meetings, upload files from various sources, and even add reaction GIFs, memes, and custom emoticons.
If you’re looking for a tool to make remote working more productive but also more fun, Slack is the way to go.
Trello helps teams stay organized and up to date on who is working on what part of which project at what time. Team members can log into the platform from anywhere and look at their colleagues’ progress on their respective projects, having a clear overview of each stage of the process.
There is widespread cloud-based app integration available, including Google Drive and Dropbox, facilitating real-time collaboration and file-sharing.
If you’re going to work from home, you’ll need fast internet. Otherwise, all of the great tools we present here would potentially grind to a halt, and you wouldn’t have much of a chance to experience their high quality.
But how are you supposed to know exactly how fast your internet needs to be? Well, perhaps unsurprisingly, there’s a tool for that as well.
HighSpeedInternet asks you a few simple questions regarding your daily internet use, such as how many devices you use to connect to the internet in your home and what you use them for. Then, this simple browser app tells you the kind of internet speed you should be looking for in your plan.
Unlike the other tools on this list, this is one you won’t be using daily, but we recommend keeping it bookmarked and revisiting it every couple of months, especially if your work requirements change a lot with new clients and projects.
Starting video campaigns for a few clients might see you struggle with your bandwidth, so make sure to stay on the front foot and be ready to handle any scenario.
When it comes to tools that should be present on every social media marketer’s workstation, there are few more versatile and valuable than Buffer. This highly regarded social media management tool and scheduler can free up hours of your day if used correctly, thanks to its integration with services like Pocket and Feedly, among other things.
Most remote workers would agree that saving time on menial tasks is crucial. Buffer allows you to do just that, making it an essential weapon in any remote social media manager’s arsenal.
Canva is another tool that many social media marketers will point to as an invaluable asset in their toolbox, mainly because it automates the process of remembering and adjusting the ever-changing social media image size requirements.
Naturally, Canva is capable of doing more than that, such as offering paid and free image libraries or giving its users the ability to add various graphic elements to their pages and create a more visual presence on social media.
There are many tools out there featuring built-in reports and analytics, but Lexio makes the list because of its ability to show users the big picture of how their social media efforts are performing. The tool is able to extract information from analytics reports and condense it into simple, easy-to-digest emails.
Sure, you’ll still need to pull up a Google Analytics report from time to time, but the bulk of that work will be streamlined, which is what every remote worker likes to hear.
Lexio can be set up to regularly report on important metrics to social media managers and business owners via email, giving its users much-needed insight into the overall effectiveness of their social media initiatives.
The reports are also easy to share with other remote team members, giving everyone access to relevant information in the blink of an eye. With this app, you’ll never be in the dark about how your social media efforts affect business objectives and the bottom line.
As a remote social media marketer, you have a busy schedule, but the six tools outlined above should help you manage all that work a bit more easily. They’ll free up some of your time, keep you in close contact with team members and facilitate collaboration.
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