Why Augmented Reality Is Essential For The Furniture Industry

The many years of struggle to join the online market by the furniture industry seems to be an achievable goal. The furniture industry has faced several challenges in its quest to join the online market platform. The challenge is the basic parameters of buying furniture not being well included on the online market platform. This means that a client may not actually figure out the furniture size, texture weight, and strength from just a picture online. This makes many buyers opt to walk into a physical furniture store to make an elaborate decision on the suitable furniture - one that best meets the client’s preference. Although it may seem like the only best option, walking into a physical furniture store may be time-consuming compared to online. Hence, the introduction of Augmented Reality technology to solve many related hiccups.

Augmented Reality is a virtual experience that fuses computer-generated content with the real world as presented by Zolak visualization solution. This aids the furniture industry by providing their customers with realistic visualization of the said product before they make a purchase. Augmented Reality (AR) helps the furniture customer make the right choice of furniture that fits perfectly and blends with the rest of the house or office decor. It does so by allowing the customer to point the device they're using to an empty space in the house or office. Then they select furniture they intend to buy and drag it into the virtual empty space. The customer then gives the superimposed furniture image into a 3D realistic virtualization to blend perfectly with the real world. It further gives the client a chance to manipulate the superimposed in terms of pattern, color, size, and style. This assists the customer make the right decision when buying furniture from an online store.

Augmented Reality has fully addressed the primary concerns of a furniture customer making an online purchase. This makes the technology suitable for both large, medium, and small furniture stores. Here are some reasons that make augmented reality an essential technology for the furniture industry.

Helps Reach More Customers

The luxury of a client to walk into a furniture store is not for everyone. Some customers are located far from the store and may find it hard to commute all the way to come test a furniture. The will to make the purchase remains within the client but is never converted into buyers. This makes most people settle for something else since the store with their favorite piece of furniture is too far to get one. The introduction of Augmented Reality (AR) has helped solve this. The technology brings those clients who are far from the store and wants to buy closer. By bringing those far clients, the market place is expanded and the seller had a wide range of customers. This can only be interpreted as an increased business.

Enhances Buying Confidence

The fear that comes with many furniture buyers is the 'what if's?' The lack of surety that what you're ordering online will be delivered as the correct item and on time cause unease within the potential buyer. Imagine buying a sofa only to arrive and doesn't meet the quality you expected or it is too small or too big to fit the space it was intended for. That can be frustrating and agitating for the customer. Augmented Reality (AR) solves this by giving you the buyer an opportunity to check the furniture in different dimensions. It also allows size testing virtually without having to travel to the store - cutting on the traveling cost to test a piece of furniture. This leaves the client sure of what they are buying since they can evaluate all the features and ensure they best suit their preference. This will encourage more people to purchase furniture from the online store with full confidence.

Increases Customer Satisfaction

Making a furniture purchase online has the chance of being poor quality or does not fit in the space retained for it. The last result of this is to return the furniture back to the store. A return of purchased furniture is a result of customer dissatisfaction with the ordered product - it does not buyers' expectations. The use of Augmented Reality (AR) helps eliminate the chances of return since the client has the opportunity to address the possible shortcomings. This in return increases customer satisfaction which translates to low return instances.

In Summary

Augmented Reality (AR) is a very promising technology in the furniture industry. It provides buyers with an enhanced real-world experience virtually. It also helps the user make well-informed decisions about the future they are about to purchase. On the other hand, the technology provides the seller with exposure to many customers seeking the products online. This goes a long way in improving sales and sustaining business growth.