To be successful in any industry, you need to focus on a customer retention strategy that is proven to get customers coming back time after time. Having a reliable customer retention strategy can hugely benefit your business in the long term and there’s a thing or two we can adapt or apply from the best players in different industries.
Achievements & Rewards
Those that frequent online casinos are presented with many competing establishments, each trying to appeal to players with numerous bonuses. While a popular online casino in the UK or America will invest heavily in attracting new punters, that’s just half the battle: ultimately, they need to retain them. Giving players small achievable goals is a simple method of preventing player fatigue or exodus.
In both brick-and-mortar establishments and online spaces, people enjoy earning rewards or getting value for money by unlocking promotions from loyalty schemes. The more successful online casinos capitalise on this by offering free spins and free bets as rewards for making deposits or other profitable player activities, including bringing new players to the casino.
Celebrate and Satisfy
While other sectors can’t offer the same or similar rewards as the online casino industry, they can still replicate that feeling of satisfaction. The many creative progress bars being employed by a range of different companies are a good illustration of this. These can both motivate consumers to complete the desired activity and provide fulfilment that an activity has been completed.
Celebrations to signify the completion of milestones can also be effective in customer retention. In many industries, these can take the form of VIP clubs with special privileges for members that frequently visit and spend, but an alternative acknowledgement of a customer’s worth can be effective. Reddit constructively uses awards and trophies to reward contributions or display a level of recognition when high-quality content is provided. Other online enterprises use leader boards that, with the correct metric or indicator facilitated, can be an extremely useful tool in highlighting achievement and providing a reward.
Regular Updates
We’ve all become used to the constant toothpaste adverts on TV, some of which have resulted in criticism from dentists. Toothpaste manufacturers seem to be on a perpetual cycle of improving the product and providing a new scientific explanation as to why their toothpaste is now the ultimate for your dental hygiene needs. It seems ridiculous when viewed in context, but the toothpaste manufacturers are informing users that the product will reach new levels and elements will be added to ensure perfect teeth in the future.
It doesn’t exactly build excitement for the toothpaste industry, but it does provide a reason to keep buying the product. Whatever the product or service, schedule updates and release them periodically to make sure your customers know you are still committed to improving and aren’t resting on your laurels.
Thinking about or upgrading your customer retention strategy can be complicated, but following a couple of the successful steps taken by others could be a positive start.
