Vodafone Germany Deepens Partnership with Tech Mahindra & Comviva

Tech Mahindra, a provider of digital transformation, consulting, and business re-engineering services and solutions, has expanded its partnership with Vodafone Germany towards the transformation of its sales and customer experience processes.

As a part of this multi-year engagement, Comviva, a Tech Mahindra company, will deliver a unified sales solution across mobile, fixed, cable and TV services businesses of Vodafone Germany.

The relationship began in 2019 and partnership focused on transforming assisted sales experience. The expanded partnership will target transforming non-assisted digital sales channels and elevating the entire integrated buying experience.

Vodafone Germany and Tech Mahindra

Manish Vyas, President, Communications, Media and Entertainment Business, and CEO, Network Services, Tech Mahindra, said “At Tech Mahindra, we firmly believe in the power of innovation and investment in intellectual property development. Our product and platform strategy are a testament to our deep domain expertise in the Telecom industry. We are grateful for the support and guidance of Vodafone Group as we embark on a new chapter in our digital journey, building the groundwork for the next generation of technology solutions on BlueMarble foundation."

Comviva has deployed its BlueMarble platform with an expansive range of use cases that include digital commerce, catalog, order management and customer care. The first phase of the engagement was focused on creating a unified platform that provided a converged 360-degree view of the customer across telesales and retail operations. The second phase will further the convergence to digital channels and empower Vodafone Germany in extending on-demand, personalized solution bundles seamlessly to its customers across the channels of their choice.

Ulrich Irnich, CIO at Vodafone Germany said, “We are a customer-obsessed organization. Our expanded partnership and choice of ODA-compliant cloud-native Comviva platform will enable us to enhance the customer experience even further, driving personalization at scale and further optimizing experience across online and in-store. The new solution shall help us align teams around a single view of the customer, with insights and activation capabilities that will make experiences even more seamless, connected and relevant.”

Manoranjan (Mao) Mohapatra, Chief Executive Officer at Comviva said, “Today, customers use a variety of touchpoints to engage both digitally and offline and a unified integrated customer experience across all channels is paramount. Our partnership shall deliver a more comprehensive view of customer journeys and enhanced omnichannel experiences. We are extremely excited about this partnership, and it shall serve as a great foundation for personalization efforts, while also empowering organizational efficiency.”

Comviva’s BlueMarble is a modular commerce, order management, customer care and partner management digital platform. It is a 5G ready, cloud-native, microservices based, open digital solution that delivers business agility by offering personalized customer experiences and journeys.

Vodafone is one of the leading telecoms and technology service providers in Germany. Half of all citizens in Germany are Vodafone customers. The Düsseldorf-based company provides a comprehensive portfolio of internet, mobile, fixed and TV services.

As digital transformation partner to German business and industry, Vodafone caters to enterprises of all sizes, from start-ups and SMEs to DAX-listed corporations.

Vodafone Germany employs 16,000 people and generates service revenue of around 13 billion euros with more than 30 million mobile customers, almost 11 million broadband customers, nearly 13 million TV customers and numerous digital solutions.

As a gigabit company, Vodafone is a key contributor to the development of Germany's infrastructure. Its German cable footprint extends to more than 24 million households, providing a gigabit service to more than two-thirds of the German population. With its 4G network, Vodafone reaches 99% of German households. Vodafone's NB IoT network for the industrial and business sectors is delivering IoT connectivity on almost 97% of Germany's total territory. Vodafone has been operating Germany's first 5G network since mid-2019.

Its 5G services are currently available to over 65 million people and it plans to roll out super-fast 5G+ for 90 percent of the population by 2025.