TIM, Salesforce Partner to Drive Digital Transformation

TIM Group, with its cloud company Noovle and Salesforce, world leader in CRM (Customer Relationship Management) solutions, have signed a cooperation agreement that aims to support the digital transformation processes of companies and public administrations to make them more efficient and competitive.

The agreement concerns the area of customer relationship management and is based around three key elements: the central role played by the customer, the value of data and information and the importance of creating interconnected supply chains.
Salesforce’s CRM solutions, based on entirely cloud-based platforms, give a complete view of marketing, sales and service processes.

In this way, it is possible to manage customer relationships with greater simplicity by leveraging data sources from different systems.
TIM’s digital infrastructure and widespread presence, integrated with Noovle’s skills, enable Italian companies and public administrations to accelerate the adoption of innovative solutions by harnessing the benefits of cloud technologies.

TIM is the leading ICT group in Italy and Brazil, developing fixed, mobile, cloud and data centre infrastructure and offering services and products for communications and entertainment, placing itself at the forefront of digital technologies.

TIM addresses its offer to individuals, businesses and public administrations, as well as to the wholesale market, and makes use of specialised digital companies that create solutions, also in partnership with leading groups: Noovle is TIM's cloud company, Olivetti is the digital hub focusing on the development of IoT solutions, Telsy is the cybersecurity company, and Sparkle builds and provides international infrastructure and services. Kena is the Group's second mobile telephony brand, while TIMVision produces and distributes entertainment content.

In Brazil, TIM Brasil is one of the main players in the South American telecommunications market and a leader in 4G coverage.

In developing its business, the group has adopted a sustainability strategy based on the objectives of climate strategy, the circular economy, digital growth and gender equality and aims to become carbon neutral in 2030 and achieve zero net emissions by 2040.