In celebration of its 10th anniversary and serving over 10 million account holders globally, online trading platform Tiger Brokers has partnered with IPification to integrate its seamless phone verification solution into Tiger Trade. This collaboration highlights the commitment of both companies to prioritising user security and convenience, addressing critical concerns for today’s discerning investors.
The integration of IPification’s solution allows Tiger Brokers to defend against phishing attacks using Telco connection data, providing an added layer of protection for its customers. This partnership also offers a seamless login experience, enhancing both security and user convenience.
Traditionally, customers log in using a password followed by a second factor, such as Tiger Key or One-Time Password (OTP). With IPification, after the initial identity and password verification, the second factor is provided automatically by Telco and IPification’s backend. This approach eliminates the need for manual entry, providing a seamless multi-factor authentication (MFA) process.
Benefits to End Users:
Bank-Grade Security: IPification’s solution offers bank-grade security, ensuring that users’ personal information and accounts are well-protected.
Frictionless Verification: By entering their phone number, users are verified within milliseconds, streamlining the verification process and enhancing cybersecurity measures without the hassle of traditional methods.
Convenience and Efficiency: The one-click phone verification process enhances user acquisition, retention, and engagement by providing a smooth and secure onboarding experience.
Since integrating IPification, Tiger Brokers has seen a 58% improvement in conversion rates for mobile registrations, with over 17,000 users adopting the one-click login feature. This highlights the positive impact of enhanced security measures on user engagement and satisfaction.
This strategic integration is timely, considering the growing importance of robust security measures in retaining customer trust and loyalty in the competitive financial services market. According to a recent Appdome survey, 83.9% of Singaporeans prioritise security over new app features, and 96% are more likely to choose brands that prioritise their safety. This integration addresses these concerns, increasing user trust and loyalty.
IPification and Singtel launched their service in March 2024, and Tiger Brokers enabled it two months later on the Tiger Trade platform. This swift adoption of innovative technology demonstrates the shared commitment of both companies to user benefit.
Looking ahead, Tiger Brokers and IPification will continue exploring new technologies to further enhance user experience and safety measures, reaffirming their dedication to a secure and user-friendly trading environment.
“At IPification, we believe security shouldn’t come at the expense of convenience. Our partnership with Tiger Brokers exemplifies this perfectly, offering Singaporean users a one-click solution that strengthens security without hindering their trading experience. By implementing IPification’s phone verification, Tiger Brokers demonstrates its commitment to providing a best-in-class security posture for its Singaporean clientele. We’re proud to be a part of this initiative”, said Stefan Kostic, CEO of IPification.
“At Tiger Brokers, our commitment to providing a secure and seamless trading experience for our users is paramount. IPification’s state-of-the-art phone verification solution significantly enhances our security measures without compromising on user convenience. This partnership reflects our dedication to leveraging innovative technologies to ensure our clients can trade with confidence. We are proud to offer our Singaporean users an unparalleled trading experience that prioritises both security and ease of use,” said Ian Leong, CEO of Tiger Brokers Singapore.