Telekom Deutschland picks Beyond Now for B2B2X digital expansion

Telekom Deutschland, the domestic operating subsidiary of Deutsche Telekom, has expanded its relationship with Beyond Now, a fast-growing ecosystem orchestration and digital platform provider, to support its quest to become a leading digital telco, putting the digital transformation of its German enterprise customers at the top of its agenda.

In 2023, Deutsche Telekom launched a new digital unit aimed at Germany’s enterprise market under Telekom Deutschland (TD) which is responsible for the group’s domestic market operations. This will make digital services from Deutsche Telekom and partner companies more accessible to enterprise customers in Germany, and to the customers of those organizations (B2B2X), delivered through a B2B2X digital marketplace.

Beyond Now’s Infonova Digital Business Platform was selected to enable partners and customers to procure and exchange services such as voice, connectivity, 5G, data analytics, IoT and AI and more.

The Infonova Digital Business Platform underpins the customer support and service portal for a central marketplace for customers in Germany​, allowing them to orchestrate the sale, ordering and fulfilment of this B2B2X offering. Through its multi-tenancy capabilities, every partner or reseller will have their own tenant, so that they can not only sell the TD services catalogue to their customers, but also integrate their own products and services and manage them through Infonova Digital Business Platform.

Telekom Deutschland will also benefit from the following platform capabilities:

Improved time to market with automated ordering, fulfilment and orchestration for B2B services.

Managing the technical integration of purchase to provisioning, administration and services.

Giving customers easy access to the products that best match their specific needs thanks to automated product selection/suggestion.

Digitizing the complete Telekom Deutschland product portfolio.

Simplifying integration with existing customer systems through standardized APIs.

Supporting the hierarchies of complex customer organizational structures.

"In an effort to digitalize Telekom Deutschland’s customer management processes, we launched Magenta B2B2x, a customizable, multi-tenant, cloud-based marketplace where any ICT products can be procured digitally via the platform. We selected Beyond Now’s Infonova Digital Business Platform due to the alignment of our vision and the platform’s capabilities. We look forward to being able to drive forward our B2B2X digital transformation goals, delivering on our promise to support our enterprise customers’ ICT needs," said Jörg Pommerening, Senior Sales TC Services and Squad Lead MBC Magenta B2B2x at Deutsche Telekom Business Solutions GmbH.

“At Beyond Now, we have been helping CSPs to harness technology and the partner ecosystem as an engine for growth and we’re very excited to partner with Deutsche Telekom Group, supporting them as they realize their pioneering vision to become a digital leader. Putting their B2B customers at the heart of their business, they are building a B2B2X digital marketplace to generate network effect and accelerate digital adoption across the German market,” said Angus Ward, CEO, Beyond Now.