Topic: Publishers
Verizon Media brings unified demand to publishers with OTT Smart Auction
Verizon Media has launched OTT Smart Auction, a header bidding-like solution for over-the-top (OTT) publishers. OTT Smart Auction is a server-to-server container integration that...
Vserv.mobi Appifies Print Publishers Through Mobile Apps
Vserv.mobi, a mobile advertising exchange, has announced its strategy in helping more than 30 leading print publishers 'App'ify their content across emerging markets.·The...
