Topic: Don’t Put Off the Switch

BT has launched a new campaign fronted by Clare Balding called ‘Don’t Put Off the Switch’, with less than a year to go before the nationwide analogue switchover. The campaign is designed to raise awareness among customers yet to switch to a digital landline and coincides with new research that shows Brits often delay taking action on essential tasks, with many assuming that if something still works, there is no urgent need to act.