Topic: digital experiences

Orange Business continues to pursue its digital transformation to deliver simpler, more flexible, and AI-native experiences, centered around trust. Supported by world-class technology partners, this transformation reinforces Orange Business' commitment to operational excellence, innovation, and long-term customer value.

Ericsson and Zain Jordan have embarked on a Business Support Systems (BSS) transformation project aimed at enhancing digital services, customer experiences, and operational agility. This strategic partnership will modernize Zain Jordan's converged BSS architecture to a cloud-native model, driving innovation and flexibility in the Hashemite Kingdom's evolving telecom and Information Technology (IT) landscape.