Friday, April 17, 2026
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Topic: contextual marketing

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How Mahindra Comviva’ iECON is driving contextual marketing for India’s Idea Cellular

Telecomdrive Bureau - 0
Idea Cellular,·a wireless operator in India has successful transitioned to embrace contextual marketing from segmented mass marketing campaigns supported by Mahindra Comviva' Interactive End-of-Call...
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