MATRIXX Software, a global enabler in monetization solutions, has announced a five-year extension of its partnership with StarHub, a leading Singapore-based telecommunications company. Initially deployed to support the rapid launch of giga!, StarHub’s all-digital offering, StarHub is further leveraging MATRIXX to support their main brand offerings for both consumer and enterprise customers.
“StarHub is modernizing from the inside out, driving growth in our consumer business through smarter cross-product bundling and a multi-brand, multi-segment strategy that creates meaningful value,” said Adam Seyer, chief information officer at StarHub. “At the same time, we are scaling modern digital infrastructure across Singapore and the region to support our enterprise customers’ ambitions. By extending our collaboration with MATRIXX, we are equipping ourselves to deliver simpler, faster, and more seamless digital experiences that cater to our customers’ evolving needs.”
Building on the success of its initial rollout, StarHub continues to leverage MATRIXX’s cloud native monetization solution to unify its IT infrastructure, enhance both consumer and enterprise offerings and accelerate the delivery of new digital services and experiences in support of its long-term growth strategy.
By consolidating across its businesses with MATRIXX, StarHub will benefit from cloud native componentized architectures and simplified revenue operations. The unlimited configurability of its monetization rules and account relationships will enable the rapid deployment of innovative 5G services, driving new growth opportunities and delivering real-time digital experiences that its customers have come to expect.
“Singapore has one of the most dynamic mobile markets in the world, boasting among the highest smartphone penetration rates globally,” said Tom Fisher, vice president of APAC sales at MATRIXX Software. “We are excited to continue our partnership with StarHub, delivering the agile, real-time charging capabilities that enable them to bring new digital products and services to market faster and deliver world-class customer experiences.”
