Singtel Picks Google to Bring RCS to Businesses

Singtel has announced its collaboration with Google to offer Rich Communication Services (RCS) with Rich Business Messaging to its business customers - a first in Singapore. Google’s RCS is the evolution in traditional short messaging services (SMS), which enables smart devices running on the Android operating system to receive high-quality multimedia content, transact and complete administrative tasks like scheduling appointments or track deliveries.

Supported by Singtel’s nationwide network, RCS seamlessly integrates into the native SMS application of Android smart devices without the need for any action by the user. This unlocks opportunities for businesses across sectors to better engage their customers through an improved, immersive mobile messaging experience. RCS services will be available for Singtel’s business customers in Singapore within the first quarter of 2024.

Terence Lai Tuck Leong, Vice President, Digitalisation, Products and Partnerships, Singtel Singapore said, “Through this collaboration, we’re providing businesses a powerful communication tool that will help them provide richer content and improve the quality of their engagements with their customers, thereby strengthening their relationships. It will also support their innovation and digital transformation efforts in line with expectations from customers who are increasingly savvy and seeking smoother, frictionless interactions with their service providers.”

Jason Choy, Director, Android & Business Communication Product Partnerships, International, Google, stated, "We are pleased to collaborate with Singtel to bring RCS Business Messaging to users in Singapore. As Asia's leading communications technology group, we believe that Singtel can provide reliable telecommunication solutions to business players, including support for RCS. We hope this service will support digital transformation in various types of businesses and open new opportunities for future business innovation."

Singtel has a suite of cost-effective, scalable, communication and collaboration products to help modern enterprises navigate the fast-paced, digital business landscape and achieve optimum business productivity. From business telephony and integrated communication services to cutting-edge platforms for audio/video conferencing and virtual meetings, Singtel’s solutions help create a seamless communications experience for businesses of any size.