OnePlus expands its retail presence in India

OnePlus, the global technology brand, has announced retail partnership with Croma for its range of OnePlus smart TVs which are now available for purchase across select Croma stores and on croma.com. The extended partnership with Croma will enable OnePlus to further expand its offline reach and make its smart TVs more accessible to customers.

The OnePlus Smart TVs are currently available for purchase at select Croma stores across Bangalore, Mumbai, Pune, Hyderabad, and New Delhi NCR, and will soon be accessible across all Croma stores in India in the coming months.

As part of this extended partnership, all the OnePlus TVs will be available at Croma stores and croma.com including the latest OnePlus TV U1S. The OnePlus TV U1S features best-in-class 4K cinematic display, immersive audio experience, offers a seamlessly connected ecosystem, and is available in 50inch, 55inch and 65inch variants.

Addressing the extended partnership, OnePlus Senior spokesperson said, "At OnePlus, we are committed to creating products which deliver superior technology and great user experience. We have been consistently working towards expanding our offline presence, and our strategic partnership with Croma will further enhance our retail footprint in India and enable accessibility for our community. We are excited to strengthen our offline partnership with Croma and make OnePlus smart TVs easily available at numerous retail stores across several cities in the coming months."

Croma spokesperson added, “Croma has always believed in giving its customers access to the latest and the best in the world of technology. This OnePlus TV is going to make for a great new addition to the existing range of OnePlus portfolio which includes Smartphones & it’s accessories, Truly Wireless Earbuds and Smartwatches. Providing customers with the right curation & the flexibility to shop at the store or on croma.com allows us to be where they are, thereby making the most of our omni-channel presence.”

This festive season, the OnePlus TV Y series and OnePlus TV U1S can be purchased at a discounted price up to INR 4000 with the series originally priced at INR 18,999 and INR 46,999 onwards respectively. Consumers can also avail instant bank discounts, starting from INR 3000 and going up to INR 5000 on the OnePlus TV U1S.

As part of its ongoing retail partnership, consumers can also purchase smartphones, audio, and wearable products by OnePlus at Croma