MediaTek completes annual retailer, consumer education program

MediaTek, a global fabless semiconductor company powering over 2 billion connected devices a year, has announced the successful roll-out and completion of its annual retailer and consumer education program for 2024.

The campaign targeted key cities such as Delhi/NCR, Chandigarh, Jaipur, Mumbai and Bengaluru. This campaign aimed to drive awareness and educate retailers on premium & flagship technologies powered by MediaTek Dimensity 5G Series and MediaTek Helio G Series, including MediaTek Helio G99.

This strategic program aimed to educate retailers on the full range of MediaTek chipsets, highlighting their capabilities in smartphones and a wide range of smart devices, including smart speakers, Wi-Fi Routers, Chromebooks, and TVs. Retailers learned about popular MediaTek-powered smartphones and how MediaTek's latest technologies, including integrated 5G, AI, camera enhancements, video streaming, and gaming advancements, among others, are powering incredible user experiences. Moreover, consumers are becoming more aware of the technologies that power their favorite smart devices; this program equips retailers to effectively explain the technology behind their favorite devices.

"Leveraging last year's success, we've effectively achieved our objective of educating retailers and consumers about our flagship offerings. This year, we are excited to expand our focus beyond smartphones to include smart speakers, Wi-Fi Routers, Chromebooks, and TVs, educating retailers about our wider product range. The Retailer Education Program has reached many retailers through interactive in-store interactions to ensure that frontline employees and retailers are well-equipped to respond to consumer inquiries regarding the MediaTek Dimensity and MediaTek Helio series of chipsets. We're committed to solidifying MediaTek's market position, supporting our retail partners, and delivering exceptional consumer experiences through industry-leading, and innovative technologies", said Anuj Sidharth, Deputy Director, Marketing & Communication, MediaTek India.

MediaTek's Dimensity 5G family, spanning the flagship 9000 series, premium 8000 series, and 7000 and 6000 series, offers consumers an unrivaled combination of connectivity, multimedia, AI, imaging innovations, and gaming support with the latest generation MediaTek HyperEngine Gaming Technology. Powering a wide range of devices, from flagship to mainstream smartphones, MediaTek Dimensity 5G chips are driving the latest 5G smartphones from leading brands like OPPO, vivo, OnePlus, realme, POCO, Redmi, Nothing, Xiaomi, iQOO, Samsung, Motorola, and Lava, among others,

The program offers a robust and comprehensive training and support module that enables retailers and their associates to gain consumer-centric knowledge on innovative smartphone and smart device features powered by MediaTek.

The initiative will also include various on-ground activities for both retailers and consumers, along with boosting awareness around MediaTek’s incredible smartphone capabilities.