iQOO Extends Partnership with BMW M Motorsport

Bringing exceptional performance and revolutionary power, iQOO, the high-performance smartphone brand, has announced to extend partnership with BMW M Motorsport.

iQOO became premium partner of BMW M Motorsport in 2020. It is a true testament of how both the brands aim to offer ultra-performance & speed. Inspired by track spirt, iQOO launches iQOO 7 Legend. The flagship device under iQOO 7 Series will feature the iconic tri-color racing stripes, engraved with the slogan “Fascination Meets Innovation”.

Staying true to its brand philosophy, “I Quest On and On”, iQOO hopes to bring the joy of adventure to users through technology. By focusing on delivering unmatched performance and unique experiences, iQOO aims to empower a generation of challengers to break through boundaries and exploring new possibilities. BMW M Motorsport on the other hand represents the ultimate pursuit of speed and performance, which coincides with iQOO's brand concept. The sponsoring partnership aims to offer ultra-fast technology and high-performance experience to young and tech-savvy customers.

Commenting on the partnership, Gagan Arora, Director-Marketing – iQOO said, “As a brand, we greatly resonate with what BMW M Motorsport stands for which is an unparalleled passion to bring unprecedented monster performance for our consumers. With this, we aim to fulfil the ever-growing need of consumers for the ultimate speed and consistent performance.”

He further added, “We are thrilled to bring the upcoming iQOO 7 Series,iQOO 7 Legend has been created to deliver a unique experience to next-gen consumers who are naturally inclined towards superior performance. Powered by top-notch gaming and photography capabilities, the upcoming devices from the iQOO 7 series – iQOO 7 Legend and iQOO 7 will fit with the fast-paced lifestyle of modern youth.”

The two-year premium partner sponsorship started in 2020, with the iQOO BMW M4 DTM participation in the spectacular 2020 DTM season. This year, iQOO sponsored car will compete in the 2021 24H Nürburgring race in June.

iQOO is a global smartphone brand with a strong proposition of unmatched performance. iQOO stands for "I Quest On and On", reflecting the brand's relentless pursuit of perfection. iQOO was created to deliver a unique experience to young, technology-savvy consumers, who are under-served by the current smartphone market. iQOO phones are built for those consumers who are naturally skeptical of the status quo and constantly seeking to improve themselves. As premium partner, this will be a momentous opportunity to demonstrate iQOO and BMW M Motorsport's high performance to the world.

Motorsport is an exciting world, characterised by passion, action, adrenaline. Being successful in motorsport is part of BMW M Motorsport’s DNA. Racing embodies the sports performance of the brand, the perfection of the art of engineering, the driving pleasure, and it represents BMW successfully on the tracks of the world.

Motorsport, as BMW M Motorsport embodies, is ‘real racing’. For almost 90 years, BMW drivers and teams have celebrated successes across the globe. In Munich, the home of BMW M Motorsport, the engineers work hard to ensure this success story continues.