Indosat Ooredoo, Transaksi Artha Gemilang Partner to Expand IMkas Services

Indosat Ooredoo, Indonesia’s leading digital telecommunication company in Indonesia, together with Transaksi Artha Gemilang (TAG), payment services company affiliated with Salim Group, are proud to launch the expansion of IMkas, the newest server based electronic money service for mobile users in Indonesia.

IMkas aims to complement Indosat Ooredoo's digital solutions, encourage the adoption of digital payments and increase financial inclusion in Indonesia.

IMkas is a tool to “Enjoy Convenience on One Hand”, which offers a new and easy way to execute and complete financial transactions. Using the IMkas application, users can purchase airtime credits and mobile data packages from all Indonesian mobile operators, electricity tokens, game vouchers, buy insurance for mobile handset, automobile and self, pay water bills, BPJS fees, QRIS transaction, money transfers between users, and other financial transactions. Users can also invest in gold using IMkas. IMkas comes in the form of a mobile application that can be downloaded on the Google PlayStore and Apple Store.

In addition, IMkas is also integrated with Indosat Ooredoo's digital ecosystem services, made available to users through the myIM3 application. It is easy for users to buy Indosat Ooredoo products in airtime credit or mobile data packages directly on the myIM3 application using their IMkas mobile money.

Chief Commercial Officer of Indosat Ooredoo, Ritesh Kumar Singh, said “There are 62.3 million Indosat Ooredoo mobile subscribers, almost 70% of whom are 4G data users who continue to stay online every day. To meet the digital lifestyle needs of our customers, we provide reliable internet connections and simple, transparent, and relevant digital services and products for them, including MSMEs. But through IMkas, we would like to extend our support and services to the 275+ million Indonesians. IMkas is a telco agnostic service and Indosat Ooredoo has once again proven that it is committed to support the Government's program in increasing financial inclusion in Indonesia, as well as contributing to the economic empowerment of the Indonesian people, including the MSMEs, by encouraging the adoption of digital payments through the use of electronic money. With IMkas, we also want to educate people about the benefits and importance of investment and insurance.”

Director of TAG, Denny Dilham, said “The synergy between Indosat Ooredoo and TAG is based on the aspiration to empower the economy of the Indonesian people through digital-based technology. With the support of digital-based technology, we hope to provide convenience and access for more people to use digital payment transactions in accordance with Bank Indonesia’s recommendations. Supported by the network that Indosat Ooredoo has, of course, IMkas will have a great opportunity in providing optimal services for consumers throughout Indonesia in the future.”

According to the 2021 Facebook and Bain Company Report, Indonesia has had the strongest growth of digital transformation in the last two years of the pandemic situation. One of the top insights said that Indonesia enjoys the highest growth rate in Southeast Asia. Its digital consumer population expected to grow from 144 million in 2020 to 165 million in 2021. That’s an additional 21 million people aged 15 years and older—a growth of around 15%.

For sure, the above potential needs to be supported by the adoption of reliable digital payments through the development of a simple & secure electronic money services for the Indonesian people. Indosat Ooredoo and TAG are committed to developing new forms of digital innovations to make it easier for consumers, MSMEs, and enterprises to conduct financial transactions digitally.