Indosat Ooredoo Picks Out There Media to Enable Mobile Advertising in Indonesia

Indosat Ooredoo, Indonesia’s leading digital telco, and Out There Media (OTM), a global leader in mobile advertising and data monetization, announced their partnership.

Indosat Ooredoo will adopt OTM’s proprietary and award-winning mobile engagement technology platform, Mobucks™, and leverage OTM’s network of brands and brand agencies, to strengthen its digital advertising strategy for its 62.3 million subscribers.

OTM’s Mobucks technology enables Indosat Ooredoo to bring subscribers targeted and interactive messaging campaigns from its chosen brand and agency partners. OTM’s technology will leverage Indosat Ooredoo’s analytics and understanding of the market, allowing its platform to combine precise targeting and personalization with reach, thus enabling “micro-targeting at scale” for its future brand clients, achieving outstanding results, 70x better performance in terms of engagement, response, conversion, and ROI compared with industry benchmarks.

“Today more than ever, it’s critical that we are able to connect with our subscribers in impactful, engaging, interactive, and innovative ways. Mobile advertising is a key part to achieving this, and we’re delighted to be officially partnering with Out There Media to further our ambitions in this space. With this partnership, we’re looking forward to delivering interactive mobile advertising campaigns that go beyond the reach of traditional advertising channels available today. This is an exciting time for Indosat Ooredoo, and we look forward to announcing our initial campaigns in due course,” said Ritesh Kumar Singh, Chief Commercial Officer of Indosat Ooredoo.

“We are extremely excited to have been selected by Indosat Ooredoo to support its mobile advertising offering. Brands today are always looking at new ways to engage with their customers, while at the same time, operators want to keep offering relevant products and offers to their subscribers from brands they love,” said Michael Jahotsen, Sales Director Indonesia, Out There Media. “Our technology offers the best of both worlds, providing brands with the reach and targeting they need while enabling mobile operators to become substantial players in the digital ad space, unlocking significant revenue streams and offering them the engagement they crave from their subscribers. We’re looking forward to launching some exciting campaigns with Indosat Ooredoo’s brand partners to demonstrate just how transformative and powerful Mobucks can be for the operator and brand world.”

In addition to this partnership for mobile advertising, Indosat Ooredoo has recently joined the humanitarian initiative led by Out There Impact, OTM’s impact division committed to using the power of mobile technology for the greater good. Together with several other global mobile operators, Indosat Ooredoo will take part in an educational mobile campaign launched by Out There Impact on behalf of the World Health Organization to help contain the ongoing spread of COVID-19. The campaign is being distributed to more than 300 million global citizens via OTM’s global network of mobile operators.

Indosat Ooredoo consistently encourages digital innovation for the advancement of the Indonesian telecommunications industry. Through strategic collaborations with local and global partners, Indosat Ooredoo brings the best experience to meet customers' digital telecommunication needs and support digital transformation for businesses of all sizes. The strategic partnership also comes as Indonesia welcomes more commercial launches of 5G services in the country and enables Indosat Ooredoo to identify and maximize new business model opportunities in the future.