Indosat Ooredoo Announces Winners of E-Wallet Challenge

Indosat Ooredoo, Indonesia’s digital telco company, held the winner announcement of E-Wallet User Research Challenge 2021, an open innovation program and a user research competition that encourages the nation's best digital talents to seek out the most reasonable and applicable solutions for the next e-wallet features.

Referring to the data of Bank Indonesia, the value of electronic money transactions in Indonesia reached Rp 201 trillion (US$ 13.95 billion) in 2020, growing 38.62% from Rp 145 trillion (US$ 10.07 billion) in 2019. Bank Indonesia also foresees that the uptake of digital transactions will continue with e-commerce and e-payment growing by 33.2% and 32.3%, respectively, in 2021.

Supporting the increase in digital transactions in Indonesia, Indosat Ooredoo took the initiative to open up opportunities for the nation's talents to find solutions that further facilitate and simplify the digital transaction process for a better e-wallet user experience.

Director & Chief Strategy and Innovation Officer of Indosat Ooredoo, Arief Musta'in, said, "The E-Wallet User Research Challenge 2021 aims to enhance the competence of young generation in creating digital payment solutions that are precise on target and in accordance with the needs of the wider community. In this program, participants also have the opportunity to learn from the experts at each stage, starting from ‘empathize’ where participants are trained to understand user behavior, problems, and needs, ‘validation’ where participants are trained to test ideas directly to users, until ‘pitching’ where participants are trained to create a business model to be presented directly to the judges. We hope that the participants and winners can take full benefits from this program and can make a real contribution to the wider community.”

The E-Wallet User Research Challenge 2021, which was opened in July 2021, has led to the submission of 235 innovative ideas from 766 participants throughout the country. The ideas selected as winners have gone through strict judging session and judged based on several criteria, such as research methods, uniqueness or creativity, solutions and contributions offered, business models, and the possibility to be implemented in real life. The judges involved include Arief Musta'in, Director & Chief Strategy and Innovation Officer of Indosat Ooredoo; Fahroni Arifin, SVP-Head of Brand Management & Strategy of Indosat Ooredoo; Pridesta Yudha, SVP-Head of Business Innovation of Indosat Ooredoo; Mira Kania Sabariah, Head of Software Engineering Undergraduate Program of Telkom University; and Seterhen Akbar Suriadinata, Founder & CEO of Labtek Indie.

Below is the list of E-Wallet User Research Challenge 2021 winners by category:

Best Idea
· 1st Place: Berproses Bersama Team
· 2nd Place: Pennyworth Team
· 3rd Place: VYT Team
Favorite Idea
· 1st Place: A2F Markethink Team
· 2nd Place: 3Musketeers Team
· 3rd Place: Achamad Team

The virtual awarding event of E-Wallet User Research Challenge 2021 was attended by Director & Chief Strategy and Innovation Officer of Indosat Ooredoo, Arief Musta'in, Rector of Telkom University, Prof. Dr. Adiwijaya, SVP-Head of Business Innovation of Indosat Ooredoo, Pridesta Yudha, Founder & CEO of Corporate Innovation Indonesia (CIAS), Indrawan Nugroho, and Ex DesignOps Director of Gojek, Borrys Hasian.

Indosat Ooredoo consistently encourages digital innovation for the advancement of the Indonesian telecommunications industry. Through strategic collaborations with local and global partners, Indosat Ooredoo brings the best experience that can be implemented to meet customers' digital telecommunication needs.

Recently, Indosat Ooredoo announced a strategic partnership with Cisco to collaborate on the development of next-generation connectivity solutions for businesses of all sizes. The announcement also comes as Indonesia welcomes more commercial launches of 5G services in the country.