POS systems are gaining popularity nowadays. However, not everyone has an exact understanding of what it is, how it works, and how to build your own pos system. Therefore, today we will familiarize ourselves with all this in detail.
POS (point of sale, point of sale) – point of sale. In a broad sense, POS is a place where the seller sells and the buyer decides to buy a product: retail stores of a wide range of goods, markets, boutiques, chain retail stores, specialty stores, etc.
POS, from a marketing point of view, is a collection of commercial equipment for displaying and demonstrating goods, trading terminals, checkout area, as well as advertising and information tools that stimulate the purchase of goods at the point of sale. The trading floor, as a point of sale, is the place where the buyer makes his choice in the direction of buying, falling under the influence of the advertised product.
In marketing, POS is used as a marketing tool to promote sales. Marketers have long been using such an advertising effect of a product on a potential buyer in their practice. POS is not perceived by buyers as a usual place for advertising, which means that the buyer’s confidence in advertising at points of sale is higher. Thus, the struggle for the consumer is gradually shifting from the media to the retail counter.
POS functions from a marketing point of view:
* providing the buyer with the opportunity to choose various goods;
* informing buyers – confirmation of the presence of goods in a given outlet;
* communicative function – the message of information about the product;
* orientation – assistance to the buyer in finding a product among others at the point of sale.
* shopping area zoning – division of the retail space into departments.
* motivating buyers – encouraging consumers to make a purchase;
* product display – attracting additional attention to the product by highlighting the place of its display.
* branding – a reminder of the existence of a product, consolidation of associations.
POS materials are marketing tools that promote brand and product promotion at points of sale.
The main task of POS materials:
* gently and unobtrusively stimulate to buy;
* help not to get confused in the assortment of goods.
Types of POS materials by location at points of sale:
* materials placed in the outdoor design area;
* materials for the entrance group of the point of sale;
* information materials in the trading floor;
* registration of the place of display of goods;
* registration of the checkout area.
A POS terminal is a trading terminal (a hardware and software complex for trading or a cashier’s workstation) installed at the place where the cashier accepts payments from customers.
There are different types of these systems for different purposes, but the bottom line is to help businesses become more innovative and automated.
These systems are especially popular in restaurants as they help with seating, ordering and more. Therefore, if you are not yet familiar with such technology and do not use it in your business, then now is the time to start doing it.
