Greggs has joined forces with connectivity provider Virgin Media O2 to provide free mobile data to families in need.
Operating through the Greggs Hardship Fund, the new scheme will see the provision of free O2 SIM cards and voucher codes to families who need them, distributed via schools across the UK.
Recipients will receive 15GB of mobile data each – which is more than three times the amount used in a month by the average mobile phone user in the UK, according to Ofcom.
Trial locations for the scheme include schools in Scotland, the North East, South East and the Midlands.
Nicola Green from Virgin Media O2, said: “We’re proud to see the National Databank go from strength to strength, providing free mobile data to people who need it. We’re delighted to welcome the Greggs Foundation, so we can support more families across the UK and help connect the disconnected.
“Our support of the National Databank forms part of our new Better Connections Plan, where we’re using our purpose, people, and products to power a better, more connected, and greener future for our customers and communities nationwide.”
Tracy Lynch, Greggs Foundation Manager, said: “At Greggs we understand many people struggle to make ends meet and when unexpected costs arise, many can suddenly find themselves in very difficult circumstances. With the Hardship Fund, we are able to offer a helping hand to people who need it most. By joining the National Databank we are now able to provide further essential support to those facing hardship.”
The Greggs Hardship Fund offers families a helping hand through the provision of supermarket and clothing vouchers, beds, white goods and other household items.
Virgin Media O2’s support of the National Databank forms part of its new sustainability strategy, the Better Connections Plan – which has bold and ambitious commitments to use its purpose, people, and products to power a better, more connected, and greener future for its customers and communities nationwide.