Evolving Systems, Inc., a global enabler of real-time digital engagement, has its solutions to enhance an existing loyalty program with brand partners and new digital customer engagement channels at a national telecommunications provider in the Commonwealth of Independent States (CIS) region.
The customer was looking for a solution to update its existing customer engagement program for the digital era. Evolving Systems’ advanced digital engagement solution was chosen to open new digital channels for reward collection and redemption to reduce customer churn and improve Average Revenue Per User (ARPU).
The solution is built on Evolving Systems’ core digital engagement platform which helps maximize customer lifetime value (CLV) by engaging more customers; increasing the value of each subscriber’s transaction and their tenure.
The solution extends traditional point-based programs that simply offer free minutes, SMS or data to mobile subscribers, with a selection of innovative physical gifts and rewards made available through the service provider’s growing coalition marketing network including partners in retail and entertainment.
“As the leading mobile services provider in its market, our customer was looking for solutions that could drive deeper engagement with customers while helping stimulate CLV through a broader range of innovative offerings to reward customer loyalty and tenure. With Evolving Systems’ platform, we have opened a new world of digital partnerships and incentives that can differentiate the brand in a highly competitive, commoditized market,” said Adhish Kulkarni, Senior Vice President, Customer Value Management at Evolving Systems, Inc.
“The flexibility of Evolving’s solutions enables real-time decision-making and one-to-one interaction that is highly attractive for brand partners because it facilitates contextually relevant digital engagement and conversation with the mobile subscriber. The key differentiator is that our platform can be deployed in a matter of weeks to work alongside and enhance existing old-school loyalty platforms,” added Kulkarni.
