etisalat by e& UAE debuts exclusive offer for senior Emirati citizens

Etisalat UAE, branded as etisalat by e&, has announced its exclusive offer for senior Emirati citizens as a token of gratitude for their contribution to the growth and development of the UAE.

This is also aligned with the UAE’s National Policy for Senior Emiratis to cater to all segments of the UAE society and ensure senior citizens' wellbeing as part of the UAE Centennial Strategy 2071.

Senior Emirati citizens holding a ‘Thukher’ or ‘Barakatna’ card can now avail up to 60 percent discount on four ‘Freedom’ postpaid plans from etisalat by e&. They can also enjoy preferential treatment at etisalat by e& stores and priority calls in the customer care centre. New and existing Freedom plan customers can activate the offer at any of the etisalat by e& business centres.

A Thukher card is a senior citizen privilege card with a multitude of benefits issued by the Community Development Authority in Dubai. These benefits are provided to senior Emirati cardholders in collaboration with government and private institutions. 'Barakatna’ card members in Abu Dhabi are registered under the Family Development Foundation database. Senior Emirati cardholders are entitled to a wide range of benefits, discounts and services offered by governmental, semi-governmental and private entities.

In line with its refreshed strategy, etisalat by e& is on a mission to deliver outstanding customer experiences, by enriching consumers’ value propositions. The exclusive offer for Emirati senior citizens is aligned with its core values and overarching e& mission to support customer segments in any possible way, by constantly tailoring offers that best suit their needs.

etisalat by e& will continually create and provide innovative services at several touchpoints so that its customers, businesses and the community feel cared for as they adjust to continuously changing conditions.

Etisalat Group has changed its brand identity to e&, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars. The telecoms business currently continues to be led by etisalat by e& in e&’s home market and by existing subsidiaries for e& international, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individual customers to elevate their digital-first lifestyle, e& life brings next-generation technologies through smart connectivity platforms in entertainment, retail and financial technology. To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects. e& capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.