DishTV India picks NAGRAVISION, Samsung to launch Direct-to-TV service

NAGRAVISION, the media and entertainment technology division of the Kudelski Group, is expanding its collaboration with DishTV India Limited (DishTV), a leading content distribution company with presence in direct-to-home (DTH) television and OTT platforms, to launch an innovative Direct-to-TV service using TVKey Cloud by NAGRAVISION and Samsung. This collaboration marks a significant milestone as DishTV becomes the first DTH operator in India to offer secure content on Samsung Connected TVs without the need for a set-top box.

DishTV was looking to reduce the cost of new customer acquisition while meeting the government endeavour to integrate DTH tuners in every TV by 2025. The introduction of the TVKey Cloud solution addresses this dynamic by eliminating the need for set-top boxes and providing a streamlined, secure experience for users. Further, the unique-on-chip security of TVKey Cloud allows DishTV to deliver a solution that ensures the highest level of content protection while at the same time having the DishTV brand front and center on Samsung TVs.

"With the launch of TVKey Cloud, DishTV is setting a new standard in the Indian DTH market, offering our customers a seamless, secure, and convenient viewing experience directly on their Samsung Connected TVs," said Manoj Dobhal, CEO & Executive Director at DishTV India Limited. "This solution aligns perfectly with our long-term vision and the evolving preferences of our consumers for integrated, clutter-free entertainment, while allowing us to benefit from industry-leading content security and reduced total cost of ownership."

"Our collaboration with DishTV enables them to transform how they deliver secure, high-quality content directly to subscribers' TVs," said Nancy Goldberg, Executive Vice President and CMO at NAGRAVISION. "This launch demonstrates our commitment to both the Indian market and our continued investment in innovation to all segments of the media and entertainment industry. By aligning with DishTV's strategic goals, our solution offers consumers unparalleled access to premium, immersive content without needing additional hardware."

DishTV is a leading content distribution company in India. They deliver entertainment on any screen, anywhere, anytime with a 360-degree ecosystem which includes content services, devices, OEM partnerships, muti-technology delivery platforms and distribution channels. They plan to expand this new service to other TV manufacturers, increasing the addressable market and further enhancing its offerings to meet evolving consumer needs. With its commitment to innovation and customer satisfaction, DishTV continues to lead the industry by delivering high-quality entertainment experiences.