Cignal TV Picks Tata Play Binge to Launch Super App Pilot in the Philippines

Shortly after collaborating with Akash Digital TV in Bangladesh, Tata Play Binge is expanding its global footprint by providing Platform as a service (PaaS) to Cignal TV, the Philippines’s leading Pay-TV provider, to launch its OTT aggregation platform, Cignal Super.

Tata Play’s Managing Director & CEO, Harit Nagpal and President & CEO of Cignal TV, Jane Jimenez-Basas introduced the Cignal Super app today at APOS ’24.

Built with Tata Play Binge’s Cloud technology, the Cignal Super app is currently in its test phase by pilot users and will be launched commercially in the coming months. Cignal Super will commence with the following partners, VIU, Lionsgate Play, Curiosity Stream, Fuse+, Pilipinas Live, Cignal Play and more. It will allow subscribers in the Philippines to access movies, shows and live TV channels from these different OTT services with a unified subscription, and streamlined user interface on one screen.

“We’re delighted to reach another milestone with Tata Play Binge now powering Cignal Super in the Philippines,” said Managing Director & CEO of Tata Play, Harit Nagpal. “The launch of the Akash Go app and now Cignal Super app demonstrates the universal appeal of our platform and our rapid delivery times, allowing partners to create their own branded app,” he added.

“At Cignal, we’re excited to launch Cignal Super, the first of its kind in the Philippines. With content becoming increasingly fragmented, and streaming subscription prices increasing, we believe this service will be compelling and relevant for our customers as we simplify access to content from multiple apps into one platform - with a single subscription, unified content discovery, and one affordable price. This further establishes Cignal’s continuing commitment to aggregate the best content for our customers, and we thank Tata Play and all our partners for enabling us to bring this product to life", said Cignal TV President and CEO, Jane Jimenez-Basas.

Tata Play Binge is streamlining the preliminary app development process for potential OTT aggregators globally by offering its proprietary Cloud technology. Through Tata Play Binge PaaS, the platform supports OTT aggregators worldwide to focus on content creation, partnership building, and subscriber acquisition, without the complexities of developing and managing the technology to service aggregation.