Cellcom Picks Amdocs to Improve Customer Experience

Amdocs, a provider of software and services to communications and media companies, has completed a digital modernization project with Israeli telecoms operator Cellcom in less than 10 months, producing a series of tangible business benefits including an average 15 percent increase in Cellcom’s frontline customer service agents’ productivity and an 80 percent reduction in new agents’ training time according to Cellcom’s own estimates.

The open source-based solution on which the system was developed has been designed to provide contact center and retail store agents with a simplified omnichannel experience – enabling them to ensure a fast, frictionless customer experience across all lines of business and all care and commerce aspects of the customer journey.

Cellcom agents are also being equipped with the ability to manage e-commerce transactions through the new system. The solution is built on a unified, simplified and cloud-ready architecture through the adoption of a cutting-edge DevOps approach and CI/CD practice that ensured maximum responsiveness and agility during implementation.

“Our digital transformation, in which Amdocs is playing a vital role, will ensure we’re fit for the future and able to offer a world-class customer experience to both consumers and our enterprise customers,” said Victor Malka, chief information officer at Cellcom. “We’re pleased to be building on our long-standing strategic collaboration with Amdocs and playing a leading role in the co-development model of integrated teams. Amdocs’ leadership in digital transformation and customer experience means they continue to be our valued and trusted partner.”

“Cellcom’s transformation will enable them to equip their customer service teams with a future-proof, flexible solution, providing their end users with the best experience,” said Ronen Levkovich, president, Amdocs Global Services. “Our partnership with Cellcom goes back nearly two decades and we’re proud and excited that we’re continuing to build on it through this project and its future phases that should bring additional business benefits to the organization.”

Amdocs helps those who build the future to make it amazing. With our market-leading portfolio of software products and services, we unlock our customers’ innovative potential, empowering them to provide next-generation communication and media experiences for both the individual end user and enterprise customers.

The company's 29,000 employees around the globe are here to accelerate service providers’ migration to the cloud, enable them to differentiate in the 5G era, and digitalize and automate their operations.