Celfocus Picks MATRIXX to Offer AI-Powered Hyper-Personalization

MATRIXX Software, a global enabler in 5G monetization solutions, has announced the next step in its partnership with Celfocus, a European system integrator.

Celfocus is integrating MATRIXX into its Cognitive solution to unleash the power of MATRIXX data, enabling telcos with a real-time and data-driven ecosystem that enhances customer engagement through unique and highly relevant offers and experiences.

AI models, like that offered by Celfocus, can play a major role for telcos as both a cost-savings tool and a top-line revenue growth driver with capabilities to provide accurate information and personalization options for individual consumers. However, for these benefits to be realized, AI must have a throughline to monetization. Celfocus, through its work with MATRIXX, can offer the hyper-personalized insights into consumers that telcos are looking for as well as the engine to leverage those insights in real-time, all in an easily integrated, off-the-shelf platform.

“At MATRIXX, we know that digital consumers want transparency, accuracy and, perhaps most importantly, personalization from their service providers. With MATRIXX, Celfocus makes the critical connection between AI insight and monetization that telcos need to reap the benefits AI can provide,” said Jennifer Kyriakakis, founder and CMO, MATRIXX Software. “Together, we are moving AI’s role in telecoms beyond the conceptual stage and into the real world, with tangible results and benefits.”

The joint solution addresses multiple business and technological use cases. For example, the platform can provide customers with a spending forecast, offering them a greater amount of transparency into what their targeted monthly bill will be based on their usage and spending history; if they want to change plans to save money, the platform can make a recommendation that allows them to keep current usage while optimizing monthly costs. For telcos, the platform can also identify potential churn behavior, be trained to recognize fraud patterns in real-time and predict network traffic and congestion in order to adapt network capacity and improve the quality of service.

“Real-time usage data is one of the most valuable inputs to understand customers' behaviors and, at the same time, quite hard to get it easily from the network. With Celfocus’ specifically engineered solution and MATRIXX’s real-time monetization, it becomes easier than ever,” said Carla Penedo, Offer Development & Innovation Director at Celfocus. “Together, we have created an end-to-end solution that covers the entire customer lifecycle and creates better experiences and stronger loyalty.”